Wall, Beckham and Two Others to Receive NTA Awards
November 23, 2011
Two NTA veterans will be honored with association awards at Convention ’11 during Tuesday’s Lunch, sponsored by Switzerland Tourism and the Jordan Tourism Board.
Mikie Wall will receive the Bob Everidge Lifetime Achievement Award, which recognizes individuals who have made outstanding, ongoing contributions to NTA and its members. Wall, vice president of sales and services for the Wilmington/Cape Fear Coast CVB, was a tour operator for 20 years before working with DMOs in North Carolina.
Wall was NTA president in 1986 and served on the NTA Board of Directors for 10 years. (She was appointed to serve as the DMO representative on the executive committee by Bob Everidge himself). Wall also volunteered for years in the Convention Resource Center, helping first-time attendees learn how to get the most out of their Convention experience.
Bruce Beckham, CTP, will receive the Pioneer Award, which honors individuals whose accomplishments have resulted in a significant change in the travel industry—a change from which NTA and its members have benefited. Beckham is the executive director and CEO of Tourism Cares, the travel industry’s premier nonprofit organization—and NTA’s official charity. Beckham, a former tour operator and travel industry consultant, took the helm of what would become Tourism Cares in 2000.
Under Beckham’s guidance, the organization has provided some 26,000 hours of volunteer labor—many of them from NTA members—to preserve and protect treasured sites. Tourism Cares also awards grants to tourism sites worldwide and scholarships to industry-bound students.
Two more award-winners will be revealed in Las Vegas. Recipients of the Volunteer of the Year Award and the Shining Star Award will be announced during the Mexico Tourism Board Luncheon on Thursday.