NTA China Inbound Program

Use the following resources to learn more about this NTA initiative:

• Application
• China Inbound Program — Registered Tour Companies.
• The Best of the USA directory for the China market
• Best Practices for Tour Operators Serving the China Leisure Group Travel Market.
• For assistance regarding Chinese group leisure travelers receiving visas to travel to the United States, please contact CIUbeijing@state.gov.
• For answers to frequently asked questions about non-immigrant visas to the United States, click here.
• China Travel Monitor Research Report  |  $799
  • The China Travel Monitor program is a research study conducted by Dr. Xiang (Robert) Li with Temple University, to help the American travel industry track the growth and trends of the Chinese outbound travel market, and identify key issues in Chinese tourists’ travel experiences in the U.S.
  • NTA Members can purchase the report for $649, a $150 savings.
  • Sponsor future reports: email Dr. Robert Li to learn more about the benefits.

Chinese Translation Service

Get “China ready” with marketing materials translated in Chinese. Whether you’re preparing Chinese brochures, maps, tour guides, signs or restaurant menus, NTA has native Chinese-speaking staff who can assist with your translation needs. Fee: $150 per page

DMO/Supplier Consulting Service

China has been a key international inbound market for NTA in the past decade, and the association has gained a lot of knowledge on how the market works. If you’re a seller of travel looking to tap into or expand the China market, NTA provides consultation service and can assist you in best practices. Fee: $1,500

Speaking Service

Are you working with Chinese tour operators and tourists and want to know more about their culture and etiquette? NTA has a solid grasp on the differences between Chinese and American cultures. We can help you educate your staff or members to better work with Chinese tourists and travel trade. Fee: $1,000 (transportation and lodging not included)

China Inbound Tour Operator Fam Trip Service

There’s no better way to show what you have to offer by organizing a Fam trip for China inbound tour operators. With its China Inbound Program, NTA can help you find the preferred tour operator candidates for your trip and assist you in building itineraries that appeal to them. Fee: $1,000

Are  DMOs and suppliers ready for the China market? To help sellers of travel be better prepared for the booming China market and to enhance promotion and sales to the Chinese travel trade, NTA launched a China Preferred Partner Program in 2018. Check it out at Benefits of being a China Preferred Partner:

• Listed as NTA China Preferred Partner online (accessible and promoted to Chinese travel trade)
• Certificate, special logos and trademarks
• Access to knowledge base of China and its cultures
• Informed with China market insights and best practices for serving the market
• Marketing opportunities to China Inbound Program registered tour operators and Chinese trade
• Marketing tools and tips provided by NTA, Corporate Partners and associate members
• Upheld in high regard in NTA promotions and publications
• Discounts in various NTA and NTA partners’ services

After joining the program, NTA will assist you in meeting the requirements for becoming a certified China Preferred Partner by:

• Preparing Mandarin language materials (maps, brochures, signs, Chinese website, menu, etc.)
• Adopting one of the China market services (WeChat etc.)
• Participating in NTA’s China promotion or event
• Accepting Chinese payment

Cost:

• Annual fee for NTA members: $299
• Annual fee for non-NTA members: $1,499

Through NTA, the U.S. welcomes group leisure Chinese travelers. The United States and China have signed an agreement to facilitate Chinese group leisure travel to the United States. This agreement provides the necessary framework to permit group leisure travel from China to the United States. NTA currently has over 200 China inbound tour operators in its membership. Chinese regulations restrict companies from organizing and marketing package tours for leisure purposes to countries that do not have agreements in place, often referred to as Approved Destination Status agreements (ADS). This Memorandum of Understanding fulfills this purpose without changing existing laws or policies of the United States, including the issuance of visas. China Travel Facts and Figures:

• According to ITA-NTTO, in 2017, a record 3.17 million Chinese travelers visited the United States, spending a record $35.3 billion.
• China is the fastest-growing source of travel into the United States, increasing from 320,000 visitors in 2006 to a projected 4.1 million in 2019.
• China is currently the 5th largest arrival market for the U.S. but by 2022, it is forecast to surpass Japan to take the number four spot generating 3.8 million visitors to the U.S.   To see the NTTO’s current forecast, click here.
• China is the top country for travel exports in 2017, a position it has held since 2014.  China has seen tremendous growth in spending, growing from $3.9 billion to the $35 billion generated in 2017.
• To see a 2008 to 2017 travel spending timeline for China, click here.
• The NTTO also tracks information on the Chinese visitors to the U.S. and annually posts a profile of the Chinese traveler to the country.  To see the 2017 profile, see China profile I provided.
• For additional information on the international market to the U.S. visit the NTTO website.