Green Book Institute honors champions of cultural tourism at Travel Exchange ’24
December 3, 2024 / NTA News
During a Nov. 18 luncheon at NTA’s Travel Exchange ’24 in Huntsville, Alabama, The Green Book Institute honored five organizations that helped pave the path to a more inclusive travel landscape. The inaugural presentation of the Cultural Tourism Awards, led by Karin Aaron and David Jackson of the Green Book Institute, opened with a video […]
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NTA members project increased visitor volume for 2025
November 11, 2024 / NTA News
Destinations marketing organizations and tour suppliers report higher visitation this year, with increased optimism for 2025. In a survey of NTA-member DMOs and tour suppliers conducted by the association in late October, 59% said they will finish 2024 with visitor numbers that are better (44%) or much better (15%) than last year. Another 30% said […]
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NTA tour operators say business is up despite challenges
September 24, 2024 / NTA News
Business has increased for a majority of NTA tour operators, but the challenges they face in building multiday itineraries have led them to change the price, timing, components, and even the existence of some tours they offer. In a survey of tour operators conducted this month by the association, 58% said their company will finish […]
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American Indian Alaska Native Tourism Association Partners with NTA to Amplify Indigenous Destinations in the U.S.
September 24, 2024 / NTA News
Today the American Indian Alaska Native Tourism Association, the only national organization dedicated to advancing cultural tourism in Native Nations and communities across the United States, and the National Tour Association announced that the organizations have entered a reciprocal cooperation agreement to build awareness of Native Nations and their travel products among NTA’s community of […]
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NTA board ratifies revised Code of Ethics
September 13, 2024 / NTA News
The NTA Board of Directors unanimously ratified an updated version of the Code of Ethics, the latest move in the association’s commitment to fostering a diverse and equitable environment for travel professionals around the world. NTA’s Diversity, Equity, and Inclusion Advisory Group led the efforts, meeting regularly with the objective of modernizing the document first […]
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NPS to roll out new CUA online system in November, increase fees in 2026
September 10, 2024 / NTA News
For the past several years, NTA has kept its members current on the progress by the U.S. National Park Service to implement a systemwide online application process for Commercial Use Authorizations for road-based commercial tours. The latest information is available, and NTA tour operators need to prepare for CUA application fee increases for the 2026 […]
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A Celebration of Cultural Tourism Dinner debuts in November
September 3, 2024 / NTA News
Inaugural event celebrates the legacy of the Historic Negro Motorist Green Book and today’s tourism professionals The Green Book Institute, working in collaboration with the National Tour Association, is hosting an original, inspiring event this fall: A Celebration of Cultural Tourism Dinner. The gathering, set for Nov. 18 in Huntsville, Alabama, will be a platform […]
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NTA names new host cities
June 3, 2024 / NTA News
The National Tour Association announced two cities recently chosen to host the organization’s signature show, Travel Exchange, in 2026 and 2027. NTA buyers and sellers will convene in Tulsa, Oklahoma, for Travel Exchange ’26; Madison, Wisconsin, is the site of Travel Exchange ’27. NTA President Catherine Prather made the site-selection announcement in late May during […]
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NTA rolls out Route 66 centennial celebration
March 19, 2024 / NTA News
The National Tour Association is getting an early start on the Route 66 centennial celebration. Route 66, the famous highway known as The Mother Road, turns 100 years old in 2026, and starting this year, NTA is helping tour operators create itineraries for multiday tours along the eight-state thoroughfare that celebrate the heritage and highlights […]
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2024 NTA Board of Directors
January 3, 2024 / NTA News
Following a vote by NTA members, the association’s 2024 Board of Directors stepped into their respective roles on January 1. Fraser Neave, CTP, chairs the board. Neave, with Wells Gray Tours in Kamloops, British Columbia, rises to the position after being elected as vice chair last year. Monique von Dijk-Seppola, of Scandinavia Tours in Vaagaa, […]
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