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Spark Innovation and Connection at Travel Exchange ‘26

July 27, 2026

The NTA Travel Exchange is returning to Tulsa this November, bringing an elite lineup of educational seminars designed to spark your next big business solution. Whether you are a tour operator, tour supplier, or destination marketing organization, this year’s educational sessions offer practical strategies to stretch your budget, master artificial intelligence, and deepen industry relationships.

Here is a sneak peek at the sessions waiting for you at #TREX26:

Master Global Markets & Cutting-Edge Tech

  • Budget-Friendly Global Reach: Join Wendy MacKenzie Pease for Marketing to Multilingual Travelers, where you will learn how to captivate non-English speaking visitors without breaking the bank.
  • AI Survival Guide: Dan Flores of Satisfi Labs will host AI and the Modern Tour Supplier, teaching you how to stay discoverable inside chatbot search tools. He will also cut through the hype for DMOs in a dedicated destination marketing session.
  • High-Impact Micro-Campaigns: Michelle Stark of Red Sage will break down actionable strategies for running highly targeted, low-cost marketing campaigns to fill slow periods and drive localized demand.

Leadership, Inclusion, and Genuine Connection

  • Real-World Leadership: In her keynote address Trailer Park University, Tracy Spears will use humor and powerful storytelling to challenge conventional corporate ideas and inspire you to lead with authentic purpose.
  • Reclaiming Presence: Mark Ostach will lead a vital two-part interactive session, The Gift of Connection, focusing on overcoming digital distractions to build trust and improve team collaboration.
  • The Accommodation Tightrope: Don’t miss an unscripted, highly interactive panel featuring Joe Jamison, Kristy Durso, and Jeff Ment as they tackle the real-world operational and legal realities of travel accessibility.

Peer-to-Peer Networking Forums

Peer-to-peer networking forums allow members to voice challenges and share wins. The schedule includes dedicated tour operator, tour supplier and DMO network forums, alongside direct feedback panels where tour operators share exactly what they need from their industry partners to build winning itineraries. Review the full speaker lineup and map out your custom learning schedule on the NTA Seminar Schedule page today.

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