Dixon Returns to Lead New York City 

September 8, 2026

Fred Dixon is coming back to lead New York City Tourism + Conventions, an organization he previously ran for 10 years. For the past two years, Dixon was the president and CEO of Brand USA, the official tourism marketing organization for the United States. 

Dixon, who will officially start his new role as president and CEO on Dec. 1, led NYC Tourism + Conventions from 2014 to 2024, before joining Brand USA, where he helped shape international visitation and the global travel marketplace.  

 “NTA is grateful for Fred’s leadership at Brand USA, and we wish him continued success back at New York City Tourism + Conventions,” said Catherine Prather, NTA President. “As Brand USA enters this leadership transition, NTA remains committed to the organization’s efforts to bring more international travel to the U.S.” 

Prather encourages members to join NTA in advocating for the VISIT USA Act, important bipartisan legislation that will continue funding for Brand USA across FY 2026 and 2027.