NTA’s China Inbound Program Broadens Reach
June 7, 2013 / NTA News
As the number of Chinese travelers into the United States increases, the National Tour Association continues to expand its China Inbound Program. At Contact, a business retreat for tour operators, NTA is offering the China Market Forum, a comprehensive education program geared to help operators develop new product and improve existing offerings. This follows the […]
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Inbound Specialty Markets Yield Business for Tour Operators
June 7, 2013 / NTA News
Much of the recent attention on specialty markets championed by NTA tour operators has focused on faith-based tourism and the ever-growing China market. In both segments, the National Tour Association has spearheaded education and facilitated product development. But another market that thrives, especially for tour operators hosting international groups, is agritourism. Tailor-made study tours appeal […]
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NTA, WFTA Form ‘Perfect Blend’ of Professionals
June 5, 2013 / NTA News
NTA and the World Food Travel Association have signed a partnership agreement that brings together the WFTA’s global food tourism community with NTA’s packaged travel resources and membership. WFTA executive director Erik Wolf and Lisa Simon, president of NTA, signed an agreement detailing how the new partners will establish a presence at each other’s annual trade shows […]
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Atlanta Chosen as Site of 2016 Travel Exchange
May 23, 2013 / NTA News
NTA and the United Motorcoach Association have selected Atlanta as the 2016 site of Travel Exchange, their combined trade and appointment show. The event will take place at the Georgia World Congress Center, Jan. 31 through Feb. 4, 2016. In the host city, attendees will find $1.5 billion of new hospitality product that will open […]
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Travel Exchange Means $114 Million to NTA Members
May 17, 2013 / NTA News
Travel Exchange 2013 generated 114 million reasons for NTA members to smile, association leaders announced today. That’s the amount of total business—$114 million—conducted by NTA members who attended the show in Orlando, Fla., Jan. 20–24. Travel Exchange 2013 was the inaugural collaboration between NTA and the United Motorcoach Association, which conducted its annual exposition alongside […]
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NTA Eyes Adverse Impacts of Sequestration on Travel
April 22, 2013 / NTA News
Across-the-board sequestration cuts for an array of federal government functions are beginning to take a toll on travel to and within the United States. And that means trouble for tourism, an NTA leader warns. “NTA is very concerned that cutbacks in funding will have negative impacts on visitation, jobs, the U.S. economy and the balance […]
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‘Fabulous Event’ in D.C. Connects Tourism Pros with Legislators
April 18, 2013 / NTA News
More than 300 travel and tourism professionals from 45 states paid hundreds of visits to U.S. senators and representatives—covering more than half of Congress—during Destination: Capitol Hill last week in Washington, D.C. This legislative fly-in, organized by the U.S. Travel Association along with NTA, the Southeast Tourism Society and the Destination Marketing Association International, combined […]
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Culp Receives NTA Advocacy Award
April 10, 2013 / NTA News
Patti A. Culp received NTA’s James D. Santini Award for legislative advocacy on behalf of the tourism industry. Culp was honored at a luncheon today in Washington, D.C., during Destination: Capitol Hill, where NTA members have gathered with hundreds of industry colleagues to promote travel and tourism legislation to members of Congress. Culp became a registered […]
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Speak with Cultural Relevance to Reach U.S. Hispanics
January 23, 2013 / NTA News
In order to reach the growing U.S. Hispanic market, organizations need to know how to speak the language, said Jorge Plasencia here yesterday. But that language isn’t simply Spanish. “If you speak to us in a culturally relevant way, it will pay off,” said Plasencia, chairman and CEO of República and chair of the National Council of La Raza. NTA gathered nearly 80 travel professionals at Travel Exchange for the Hispanics in Travel Caucus.
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NTA Holds First Forum for Family, Adventure Travel
January 22, 2013 / NTA News
NTA broadened its convention focus on specialty markets by hosting the association’s first Family Travel and Adventure Tourism Leaders Forum. The session was held during Travel Exchange, an appointment and trade show held here in conjunction with the United Motorcoach Association through Jan. 24. The five-day event also features the Faith Tourism Leaders Forum, the Hispanics in Travel Caucus, and a Destination Leaders Forum.
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