Tourism is a big deal
April 29, 2025 / NTA News
By Catherine Prather, CTP You might have heard it said recently that the decline in international tourism into the United States is not a big deal. However, as 15 million Americans know, tourism is a big deal. Fifteen million is the number of U.S. jobs supported by travel—more than 10 percent of the American workforce. […]
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Joint associations survey shows decline in travel to US
April 21, 2025 / NTA News
Three leading travel associations—American Bus Association, National Tour Association, and Student & Youth Travel Association—surveyed its U.S.-based members on a topic that has drawn increasing interest and concern in recent weeks: International travel to the United States. As has been widely reported, the desire for many Canadian and overseas travelers to the U.S. has soured […]
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The future of travel in North America
April 17, 2025 / NTA News
A joint statement from the Beyond Borders Tourism Coalition As a coalition of North American tourism associations committed to efficient and secure borders, accessibility, and safety, we recognize the tourism industry’s pivotal role in fostering vital economic stability and growth, cultural exchange, and environmental stewardship. In 2025, the industry faces a dynamic landscape of challenges […]
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NTA earns high marks from members
March 3, 2025 / NTA News
The results of the 2025 NTA Member Satisfaction Survey are in, and the association’s leaders are, well … satisfied. “Ninety-six percent of the members who completed the survey said that, overall, they are satisfied with their NTA membership,” said NTA President Catherine Prather. “And more than half (52%) said they’re very satisfied. That tells me […]
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Green Book Institute honors champions of cultural tourism at Travel Exchange ’24
December 3, 2024 / NTA News
During a Nov. 18 luncheon at NTA’s Travel Exchange ’24 in Huntsville, Alabama, The Green Book Institute honored five organizations that helped pave the path to a more inclusive travel landscape. The inaugural presentation of the Cultural Tourism Awards, led by Karin Aaron and David Jackson of the Green Book Institute, opened with a video […]
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NTA members project increased visitor volume for 2025
November 11, 2024 / NTA News
Destinations marketing organizations and tour suppliers report higher visitation this year, with increased optimism for 2025. In a survey of NTA-member DMOs and tour suppliers conducted by the association in late October, 59% said they will finish 2024 with visitor numbers that are better (44%) or much better (15%) than last year. Another 30% said […]
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NTA tour operators say business is up despite challenges
September 24, 2024 / NTA News
Business has increased for a majority of NTA tour operators, but the challenges they face in building multiday itineraries have led them to change the price, timing, components, and even the existence of some tours they offer. In a survey of tour operators conducted this month by the association, 58% said their company will finish […]
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American Indian Alaska Native Tourism Association Partners with NTA to Amplify Indigenous Destinations in the U.S.
September 24, 2024 / NTA News
Today the American Indian Alaska Native Tourism Association, the only national organization dedicated to advancing cultural tourism in Native Nations and communities across the United States, and the National Tour Association announced that the organizations have entered a reciprocal cooperation agreement to build awareness of Native Nations and their travel products among NTA’s community of […]
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NTA board ratifies revised Code of Ethics
September 13, 2024 / NTA News
The NTA Board of Directors unanimously ratified an updated version of the Code of Ethics, the latest move in the association’s commitment to fostering a diverse and equitable environment for travel professionals around the world. NTA’s Diversity, Equity, and Inclusion Advisory Group led the efforts, meeting regularly with the objective of modernizing the document first […]
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NPS to roll out new CUA online system in November, increase fees in 2026
September 10, 2024 / NTA News
For the past several years, NTA has kept its members current on the progress by the U.S. National Park Service to implement a systemwide online application process for Commercial Use Authorizations for road-based commercial tours. The latest information is available, and NTA tour operators need to prepare for CUA application fee increases for the 2026 […]
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