WTTC Releases Travel & Tourism Industry’s Best Action Responses to The ‘Blueprint for New Tourism’

June 3, 2004

WTTC Releases Travel & Tourism Industry’s Best Action Responses to The ‘Blueprint for New Tourism’
June 3, 2004 – The World Travel & Tourism Council released case studies showing some of the world’s best examples of its ‘Blueprint for new Tourism’ in action. The case studies feature successful development and delivery initiatives of leading organizations, which ensure benefits for customers, shareholders and hosting communities.

"Like many other key sectors of the economy, external events of the past few years have placed the Travel & Tourism industry under economic pressure. Our industry has worked hard to stay on top of events and to drive change, rather than being driven by it," said Jean-Claude Baumgarten, President WTTC. "Unlike many other sectors, in light of short term challenges, Travel & Tourism businesses have remained focused on long-term success and on ensuring benefits to all stakeholders, including host communities and their natural, cultural and social environments".

Launched in October 2003, the Blueprint for New Tourism issued a call to action to both governments and the industry. It calls for several long term commitments to ensure the prosperity of travel and tourism – one of the world’s largest industries, accounting for more than 200 million jobs worldwide and over 10 per cent of global GDP.

Case studies released by WTTC are an important step in WTTC’s aim to promote public/private synergy in sustainable travel and tourism development across the world. Baumgarten stated, "From 2005 onwards, WTTC will attract examples of case studies from around the world, and with the help of select judges, we will reward and promote the world’s leading examples through our new Tourism for Tomorrow Awards programme".

The Case Studies released today can be viewed on http://preseason.ntaonline.com/