TAKE YOUR TRAVEL BUSINESS FURTHER WITH NTA.
Why join NTA?
Looking to grow your travel business and connect with the right people? NTA membership opens doors to opportunities you won’t find anywhere else.
Here’s what you get when you join:
- Direct access to qualified buyers: Build relationships with tour operators, suppliers, and DMOs who are actively planning trips.
- Lead generation that matters: Get your product or destination in front of decision-makers looking for what you offer.
- Business-building events: Meet face-to-face at NTA’s Travel Exchange and Contact events—designed to spark real partnerships.
- Marketing power: Promote your brand through digital ads, sponsorships, and featured content on our websites and communications.
- Industry insights: Stay ahead of trends with access to expert content, peer networking, and exclusive resources.
- Credibility & community: Join a trusted network that’s been driving the travel industry forward for 75 years.
Whether you’re a tour supplier, operator, or destination marketer—NTA is where business happens.
Ready to grow? Let’s get started.
Membership Applications
It’s important to choose the membership level that best suits you and your business, but if you have any questions about NTA or membership dues options not listed below, please contact our membership team.
Tour Operator/Receptive Operator/DMC
NTA tour operators create, buy, and sell packaged travel and serve people traveling to, from, and within North America. NTA operators also may offer receptive services to other operators, and this membership category includes receptive operators and DMCs.
$650 | $99 FTA benefit
Apply Online | Download PDF Application | Proof of Escrow Declaration
China Inbound Program: NTA Dues + $400 Program fee | $99 FTA benefit
Travel Advisor
NTA travel agents are for-profit entities whose primary business is selling tours and packages of a tour operator or third party.
$475 | $89 FTA benefit
Apply Online | Download PDF Application | Proof of Escrow Declaration
Tour Supplier
NTA offers two seller memberships. The tour supplier membership includes components of a tour or travel package such as hotels, attractions, restaurants, cruise lines and transportation companies.
$825 (one property, location, or entity) | $1,235 (2-5 properties, locations, or entities) | $1,445 (6-24 properties, locations, or entities) | $2,165 (25+ properties, locations, or entities) | $199 FTA benefit
Destination Marketing Organization
The second seller membership is for nonprofit destination marketing organizations such as convention and visitor bureaus, chambers of commerce and state, provincial and national travel/tourism offices.
$825 | $199 FTA benefit
Associate Membership
This membership category applies to non-travel industry applicants. Companies offering a product, service, tool or resource that benefits NTA members in areas such as insurance, marketing, technology and printing should apply to become associate members.
$700 | $199 FTA benefit
Educator Membership
This membership category is for any individual who engages in educational or research activities related to travel and tourism.
$160 | $49 FTA benefit
Affiliate
The Affiliate member category allows individuals to access and connect to the NTA community as they seek employment in the travel and tourism industry.
$99 | $35 FTA benefit
Tour Director/Tour Guide
This category offers a unique community for directors and guides in which they can enhance their professional skills and connections.
$150 | $35 FTA benefit
Student
This membership class is designed to engage younger generations or career changers who are actively enrolled in programs such as travel, tourism, hospitality, or related degrees.
$110 | 35 FTA benefit
Questions? Contact NTA’s Membership Team
Todd Probus, CTP
Director, Member Solutions
Email+1.859.264.6578
Jennifer Royse, CTP
Senior Manager, Member Engagement
Email+1.859.264.6576
Brooke Coulter
Director, Sales
Email+1.859.264.6560
- Travel Exchange is worth every penny. The networking is great, and there is always business to be made to show ROI for your decision makers. The investment is worth the reward. Cory Mace, Badger Bus
- I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
- The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
- We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
- You guys at NTA have the best bunch of members I have ever come across. I had one of my best shows ever. Everybody was so nice and welcoming, and the organization of the event was spectacular. I am so happy to be a member and be assured of my continued support in the future. Bernard O'Reilly, Joe O'Reilly Ireland DMC
- NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015