Tuesday Newsletter – Oct. 06, 2009
October 6, 2009
Volume 29, Issue 40
Interested in advertising in Tuesday? E-mail Kelley Burchell at kelley.burchell@NTAstaff.com.
Submit Your Appointment Schedules by Oct. 9
New Opportunities to Reach Tour Operators at Convention
Congressional Travel & Tourism Caucus Hosts Secretary Napolitano
What’s New in Travel News
Three Easy Steps to Leap into Social Media Marketing
Look Out for Your Election Ballot
12.2 Million Affluent People Intend to Travel in 2010
Lend a Helping Hand at Convention
Kudos to Members Referring New Members
Where in the World is Courier?
Tourism Cares Awards Nearly US$40,000 in Scholarships
Alaska, California, Oregon, Nevada, Washington Featured in January Courier
The deadline to submit your appointment requests for Convention ’09 is quickly approaching. All requests must be made by Friday, Oct. 9. Log in to the Appointment Request System today to submit your requests. You will need your registration number to log in.
In order to make sure you have the best possible appointment schedule, it is important that you submit a list of companies with which you’d like to meet. While you will have plenty of opportunities to pick up appointments through direct request in Reno, Nevada, submitting your request list will get you off to a great start to working smarter, not harder.
Questions regarding appointment scheduling can be directed to your Member Services team at 800.682.8886, ext. 4444 (U.S. and Canada) or +1.859.226.4444.
You can make the most of your Convention ’09 experience and reach every tour operator that attends by taking advantage of the following new marketing opportunities to ensure your message is seen in Reno, Nevada.
- Destination Pavilion Presentations — On Monday, Nov. 16, companies and destinations can showcase their property/destination on two mini-stage areas in the Destination Pavilion during open shopping time from 10 a.m. to noon and again from 4:15 to 6:15 p.m. Presentations are available at a cost of US$750 in 10-minute time slots and are limited to the first 16 registrants. The presentation areas include guest chairs for the buyers and a podium and projector for your presentation. Presentation times will be posted in Monday’s Convention Daily newsletter as well as on signboards located in the Destination Pavilion.
- Registration Bag Inserts — Do you have a unique gift item, or perhaps a marketing brochure you’d like to distribute to tour operators? Include your marketing piece in tour operator registration bags at prices starting at only US$1,000 (size, item* and weight restrictions apply). Just supply 400 items and we’ll do the rest — member is responsible for any shipping/delivery charges incurred.
*Due to sponsored items, the following are excluded from Registration Bag inserts: bags, sticky notes, pens, staplers, notebooks, luggage tags, key cards, business card portfolios and badge holders.
The Congressional Travel and Tourism Caucus, co-chaired by Congressmen Sam Farr, D-California, and Roy Blunt, R-Missouri, hosted the first Congressional Travel & Tourism Caucus Breakfast Series, featuring U.S. Department of Homeland Security Secretary Janet Napolitano.
"The initiation of this series of events by the Caucus is a wonderful way to maintain a dialogue between congressional leaders, key officials of the Obama administration and leaders in the travel sector," said NTA President Lisa Simon, CTP, one of the 20 attendees at the breakfast meeting. "All in attendance look forward to having a broad base of travel executives participate in these informal discussions. Secretary Napolitano was well informed on key travel issues, candid, and responsive to the topics discussed."
After initial comments by Congressmen Farr and Blunt, Secretary Napolitano outlined five areas of general focus within her department. These were a focus on preventing the continuing threat of terrorism; securing U.S. borders by air, land, and sea; enforcing immigration laws, including visas, who gets them and the conditions of the visas; preparation and response to natural and man-made disasters; and the administrative task of unifying the multiple-agency Department of Homeland Security. To read the full release containing more information on Secretary Napolitano’s discussion, click here.
Here’s a look at the research, statistics and news that came out this week that may apply to you and your business:
- The U.S. Department of Commerce released information on international markets (research reports, leads) and foreign travel events. Click here for more information.
- Clear, the dominant U.S. Registered Traveler service until it suddenly shut down in late June, could resume operations by the end of the year if a Bay Area investment banker’s efforts to restructure the debt of its parent company are successful. Click here for the full article.
- According to the October issue of Conde Nast Traveler, its 12th annual survey of business travelers showed that while 50 percent of respondents report that their companies have reduced the number of employees who travel, 12 percent actually increased business travel spending and 20 percent believe their spending will soon return to pre-recession levels.
- Travel Alert from the U.S. Department of State on China — China is now enforcing quarantines on passengers that exhibit flu or fever-like symptoms. For more information, click here.
- Know before you go — U.S. Customs and Border Control created a helpful Web site to inform travelers of the rules for bringing items back from a trip.
- Click here for audio from a Webinar from VolunTourism.org where host David Clemmons is joined by Christopher P. Baker, renowned photo-journalist and the world’s foremost authority on travel to Cuba, and Kimberly Haley Coleman, founder and executive director of Globe Aware, about travel to Cuba.
The links in this article are not continually monitored by NTA staff. Any bad links, expired pages, etc. are due to the constantly changing nature of Web sites.
Get a head start on the upcoming NTA Convention educational seminars. Catherine Heeg, who will speak at Convention ‘09 , provides some practical "how tos" to get you started on creating your own podcasts and blogs. Her free podcast, the first in a two-part series, will provide you with some tools to introduce you to the world of social media marketing.
Topics included in this short podcast are:
- Why podcasting can engage your clients quickly and easily
- How to record and store your own audio podcast
- Three tips to get you started in the blog-o-sphere
- Practical techniques to get you podcasting and blogging quickly
You can listen to this podcast from your computer, download it and listen to it at your leisure, listen to it while commuting or even use it in a staff training session. This knowledge will provide you with a strong foundation for the Convention ‘09 workshop "Harnessing the Power of Social Media for Effective PR and Brand Development" which will take place at 10:30 a.m. on Sunday, Nov. 15.
For more information on this and other educational seminars, visit the Convention ’09 Web site. E-mail Heeg for a list of social media marketing resources. For more information on Catherine Heeg, international speaker and trainer, please click here.
Ballots for the 2010 NTA Board election will be sent to all members in good standing on Friday, Oct. 9. For those members who do not receive the ballot electronically, a paper ballot will be mailed.
In accordance with the association’s bylaws, the voting period will run for 30 days, ending Nov. 9. Members attending the Convention in Reno, Nevada, may choose to vote onsite at their respective category Talk Time and Elections.
If you have any questions regarding the election process, contact NTA Director of Industry and Government Relations Matt Grayson at 800.682.8886, ext. 4250 (U.S. and Canada) or +1.859.226.4250.
The newest edition of the Mendelsohn Affluent Survey is out and it shows that 12.2 million affluent people intend to travel in the coming year. Where are they going? How much do they spend? Subscribers to The Trend, NTA’s monthly research newsletter, can find out.
Want more information like that to help you make important business decisions and get in front of today’s consumer in places where they are spending their time? That’s exactly what subscribers to The Trend receive in their inbox each month. Information on consumer and economic trends, industry research and more are included in this useful tool that is designed to help you successfully navigate today’s travel landscape and come out on top.
For only US$10 a month (US$120 for the year), you have access to information that can help you grow your business, better understand your customer’s needs, target new customers and much more. Don’t worry that you’ve missed a few issues. Subscribers receive a link each month to archives of The Trend so you won’t skip a beat. To subscribe, e-mail Vice-President of Marketing Lisa Thompson today.
People who volunteer at the NTA Convention not only help the event run smoothly, but they also have a built-in way to make new friends and get more face time with potential business partners. Here are some volunteer opportunities that can enhance your Convention experience:
- Dining Room: Assist with pre-dining, setting up table displays and centerpieces along with sponsor promotional distribution.
- Exchange Concierge: Greet and assist attendees, help tour operators find their booths and deliver sponsored items and refreshments as necessary.
- Government Relations Booth: Distribute issues materials and sell 50/50 fundraiser tickets.
- NTA Central: Answer general questions on all things Convention and assist first-time delegates.
- Registration: Help hand out badges and registration bags as delegates check in.
- Research Center: Assist delegates with printing appointment schedules and help them do research on other member companies.
- Seminar Monitor/Facilitator: Serve as the contact person for the featured speaker, count the number of seminar attendees and introduce the speaker if needed.
Click here to find out more information and sign up.
The growth and diversification of your association has many benefits. It helps give NTA a stronger voice in the industry and provides you with expanded product and potential business partners. The following members have taken an active role in NTA’s recruitment efforts by referring a new company that joined the association:
- Jan Watkins of Glacier Country Regional Tourism referred new member Edna White with Grouse Mountain Lodge
- Margaret Holmberg of Spokane Regional Convention & Visitors Bureau referred new member Tim Rhodes with Northern Quest Resort & Casino
- Matt Schneider of House On The Rock Group referred new member Cory Mace of North Central Group
- Michele Michalewicz of Western Leisure, Inc. and Nicholas Calderazzo of RMP Travel referred new member Pam Lohse of Global Travel Design
- Nicholas Calderazzo of RMP Travel referred new member Ken Olson of ACFEA Tour Consultants
- Lisa Holland of New Orleans Metropolitan Convention & Visitors Bureau referred new member Mark Latter of Tujagues, Inc.
- Diane Murdock of Grand Canyon National Park Lodges by Xanterra South Rim referred new member Art Ortega of The View Hotel
- Jeanette Guire of The Wax Museum at Fisherman’s Wharf referred new member Michael Bamrick of Boudin Bakery & Cafe
- Kevin Rice of Palm Springs Desert Resorts Convention & Visitors Authority referred new members Kathleen Bennett of Palm Springs Travelodge; Gary Cardiff of Cardiff Transportation; and Kristi Prieto of Indian Wells Resort Hotel
- Cassie Carter of Inns of America referred new member Gary Cardiff of Cardiff Transportation
- Lisa Catron of Memphis Convention & Visitors Bureau referred new member Colleen Coury of Jackson Convention & Visitors Bureau
- Corey Marshall of Anderson Vacations referred new member Jillian Francis of Rosedale on Robson Suite Hotel
- Adam Feehan of Reno-Sparks CVA referred new member Gordon Horsley of Amador Stage Lines
- Ethan Tyler of Alaska Heritage Tours referred new member Kevin Johnson of Inlet Tower Hotel & Suites
- John Meyer of Las Vegas Convention & Visitors Authority referred new member Lynda Richardson of Tropicana Las Vegas
- Millie Matz of Best Western Pepper Tree Inn referred new member Joanne Bosworth of Hotel Modera
- Lisa Itel of Travel Oregon referred new member Mikaela Norval of Seaside Visitors Bureau
- Alan Brown of Bar M Chuckwagon referred new member Wyndee Hansen of Hole N’ The Rock Inc.
- Greg Eckhart of Travel Portland referred new member Dennis Galloway of Hometown Advantage
- Ann Thomas of Western Discovery referred new member Susan Sutton of Virginia City Convention & Tourism Authority
- Brian Said of San Diego Convention & Visitors Bureau referred new member Kate Ullrich of USS Midway Museum
NTA knows that many of you catch up on your Courier reading when you travel. It’s not just a great way to pass the time in an airport or on a plane, but it also allows you to stay on top of all the great product ideas, NTA information and industry updates included in the magazine.
Your association wants to know where you and your Courier have gone. Next time you’re traveling with the most recent issue (or the three you still need to read), spot a landmark, grab a camera and send us a picture of you and your Courier! Who knows, you might see it in the next month’s issue.
Similar to its affiliation with NTA, Tourism Cares is the official philanthropy of the American Society of Travel Agents. Tourism Cares, the administrator of the ASTA Scholarship Fund, is awarding nearly US$40,000 in scholarships to 20 travel, tourism and hospitality students. The recipients’ attend various educational institutions across the United States including Arizona State University, Pepperdine University, Purdue University and George Washington University.
"It is a top priority of Tourism Cares to provide financial support and educational opportunities for travel, tourism, and hospitality students and it’s particularly important during these challenging times," said Bruce Beckham, executive director of Tourism Cares.
In addition to monetary awards ranging from US$750 to US$4,000, the academic scholarship recipients are also invited to attend the Tourism Cares "Experience the Industry" Student Program at NTA’s Convention ’09. The program gives students the opportunity to shadow professional mentors and participate in workshops. Students are given a glimpse of the industry and will gain firsthand experience through mentoring opportunities.
To mentor one of the students joining Tourism Cares at Convention, please contact Joanna Barrett, event coordinator for Tourism Cares.
The January 2010 issue of Courier includes information the 2010 NTA event in Seville, Spain, as well as articles on a wide range destinations and popular product types, such as cruising. With many interesting topics in store, the issue offers plenty of ways to get your company or destination in front of tour operators.
The month’s feature stories focus on sightseeing cruises and cruise ships, particularly pertinent since cruising is more affordable than ever. One of the top international destinations for North American travelers, the British Isles and Ireland, are highlighted in one article, while other stories focus on the Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Ontario and Wisconsin) and the western states of Alaska, California, Nevada, Oregon and Washington.
The space deadline for January Courier is Oct. 29 so there is still plenty of time to get in the magazine read by 86 percent of NTA tour operators monthly.
Contact your account executive at 800.682.8886, ext. 4241 (U.S. and Canada) or +1.859.226.4241.