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The Trend’s Top 13 Stories of 2010 | Let’s Take a Trip …

January 4, 2011

Volume 31, Issue 1


Interested in advertising in Tuesday? E-mail Kami Risk at

The Trend’s
Top 13 Stories of 2010
What’s in a Name? Members, Momentum, Influence and Strength.
Want a Three-, Five- and 10-year Global Business Forecast? Come to Montage.
Tourism Ireland Presents: The Bob Whitley Golf Classic to Benefit Tourism Cares
Just the FACTS: Global Airline Capacity Is Growing
January Courier Preview
Now Boarding: The New
Start the Year off Right: Promote Yourself at NTA’s First 2011 Event
Industry News and Updates

The Trend’s Top 13 Stories of 2010  

NTA members received The Trend for free in 2010. Here are the top 13 stories, based on your click-throughs—they’re worth revisiting.

  1. American Travel Trends (Sept. 2010)
  2. Mail vs. E-mail-What’s More Effective (Oct. 2010)
  3. Americans Will Spend More for Excellent Service (July 2010)
  4. Key Trends in the LGBT Traveler (Oct. 2010)
  5. Americans Least Adventurous Vacation Travelers (Nov. 2010)
  6. Adventure Travel on the Rise (Aug. 2010)
  7. 65-Plus Population Growing Rapidly in the U.S. (June 2010)
  8. Leisure Travel Market Trends for 2011 and Beyond (Oct. 2010)
  9. Top Cities for Inbound Travel in 2009 (May 2010)
  10. Where Travelers Go for Advice (July 2010)
  11. U.S. Traveler Trends for 2010 (May 2010)
  12. Who Will Drive the Economic Recovery? (April 2010)
  13. Social Media Spans All Ages (May 2010)

Want more travel trends? Here are a few stories forecasting 2011 trends we thought you’d like:

What 2010 travel trends did you notice? Do you have any 2011 forecasts? Let us know!

And don’t forget to subscribe to The Trend for 2011 by e-mail or, if you haven’t paid your dues yet (hurry, the membership directory deadline is coming up fast), you can subscribe when you pay your dues online. It’s just $10 a month. 

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What’s In a Name? Members, Momentum, Influence and Strength.

When a dozen tour brokers (operators) gathered in February 1951 around a table at New York City’s Henry Hudson Hotel, they were flush with victory, having recently prevailed in regulatory battle. The Interstate Commerce Commission had just ruled that tour brokers could legally purchase transportation for any tour group they assembled. Within weeks of the birth of packaged travel, then, NTA was also born.

Only it wasn’t NTA. Officers were elected and bylaws were written, and the association was incorporated as the National Brokers Association. But because of confusion with Wall Street brokers (and, possibly, NBA point guards), the organization’s name was later changed to National Tour Brokers Association.

The association has continually evolved during its 60 years. When membership expanded beyond tour operators, "brokers" was dropped. And when membership expanded beyond the United States’ borders, "national" no longer fit.

In 2011, as we celebrate the 60-year past of our now compactly named association, NTA members can look forward to a future of creative leadership and business-generating activity.

For more milestones and memories, see next month’s Courier

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Want a Three-, Five- and 10-year Global Business Forecast? Come to Montage. 

Tom Faranda, named by Meetings & Conventions Magazine as "one of the most exciting speakers in America," is coming to Montage to deliver a two-part series on the global realities that will be impacting your bottom line over the next 10 years.

Stimulating and thought-provoking, Faranda’s program takes audiences around the world to show them—by country and with a specific timeline—what the next decade has in store.

To reveal key future trends in global business and provide an objective world view, Faranda uses detailed global forecasts based on strategic information from senior corporate executives and entrepreneurs from around the world, along with legitimate inside information from government officials and others who are part of each country’s network.

Don’t miss this unforgettable look at tomorrow; join us in Montage

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Tourism Ireland Presents: The Bob Whitley Golf Classic to Benefit Tourism Cares  

bob whitley golf classic logoTourism Cares has opened registration for The Bob Whitley Golf Classic to be held Thursday, May 5, at Shennecossett Golf Course in Groton, Connecticut. Tourism Ireland is the event’s sponsor.

Bob’s friends and colleagues know that beyond his family and his career, golf was his passion. What better way to honor Bob than by playing the game he loved for the benefit of the charity he helped to found. This event is conveniently scheduled a day prior to one of Bob’s favorite annual events, the Tourism Cares for America volunteer cleanup and restoration project, this year at Mystic Seaport, Connecticut.

To sign up for the tournament, or to become a sponsor, please click here

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Just the FACTS: Global Airline Capacity Is Growing

Global airline capacity and frequency grew last month, with December showing a 6 percent increase in the total number of scheduled airline seats worldwide over the same period last year. In its Frequency and Capacity Trend Statistics (FACTS ) report, the Official Airline Guide also reports a 5 percent increase in the number of flights. 

Seat capacity within North America grew at 2 percent in December, while seat capacity to and from North America increased 3 percent.

During the past decade, the number of scheduled seats increased 40 percent worldwide and 32 percent to and from North America. Capacity within North America took a slight dip. For a look at the full report on key regions, visit the OAG site

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January Courier Preview 

jan 11 courierThe January issue of Courier should be at your office awaiting your return as you settle back into your routine to begin the new year. The first issue of 2011 offers a fresh perspective on the incoming U.S. Congress, tips toward the importance of teamwork, and Catherine Heeg’s answers to social media questions.

Monthly destination features provide details on literary tours in the British Isles and Ireland and the variety of product in the U.S. Great Lakes region. Features stories focus on sightseeing cruises and European river cruising. Also, we profile the states of Alaska, California, Nevada, Oregon and Washington.

Advertisers in this issue:

Angstrom Graphics, Maid of the Mist Corporation, Norfolk Convention and Visitors Bureau, Empire State Building Observatory, Roaring Camp Railroads, The Berkely Group (TPP), Tulalip Resort Casino & Spa, Sonoma County Tourism Bureau

Upcoming Deadlines: 

April Issue

Ad Space: January 25

2011 Montage issue; Civil War; Historic Homes & Gardens; Arkansas; Oklahoma; Texas; Mexico; Antebellum South (AL, GA, LA, MS, SC, TN); New York City; Caribbean.

May Issue

Ad Space: February 23; Editorial: January 31

Beach Destinations; National Parks; Wine and Culinary Tours; Iowa; Kansas; Missouri; Nebraska; Northwest Territories; Nunavut & Yukon; Chicago; Italy.

June Issue

Ad Space: March 30; Editorial: March 7

STI; Soft & Hard Adventure; Ecotourism; Native American; First; Nations & Western Heritage; Maryland; Pennsylvania; Virginia ; Washington, DC; Hawaii; Gulf Coast (AL, FL, LA, MS, TX); Latin America.

Please click here to view the 2011 Editorial Calendar online. 

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Now Boarding: The New 

How would you like your company to be seen by more than 1.2 million group travel planners each year? is expanding its industry-leading Charter Bus Operator Directory and will now include listings for hotels, events, attractions, restaurants and all other group logotravel services and activities. 

As an NTA member, you receive an exclusive free trial on this new service, launching January/February 2011. From, group travel planners will be able to build a full itinerary of suppliers and submit their information directly to your group sales manager. NTA member listings will display the NTA logo to help draw additional attention to your services. 

With each posting, you will be able to display your:

  • company and contact information
  • location details and specifications
  • social media links
  • YouTube videos
  • customer reviews
  • and more!

Unlike other Web sites, is open to all users, free of charge.  Also, because of strong Search Engine Optimization, averages more than 100,000 group planners each month

Ready to get on board? You can e-mail or call 866.375.0800. Have questions? Please contact Eric Elliott at +1.703.838.2955 or by e-mail.

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Start the Year off Right: Promote Yourself at NTA’s First 2011 Event  

Travel professionals from around the world will descend on Aberdeen, Scotland, April 12-14, for NTA’s first event of the new year: Montage. Don’t miss your chance to build on the success of Montage ’10 and put yourself in the midst of the buzz from the Royal wedding.

Montage sponsors get the best visibility by promoting their products in this casual atmosphere where travel professionals are focused on serious business. Last year, the buyer-to-seller ratio was better than 3 to 1, and 75 percent of the operators there said they are more likely to do business with sponsors!

Sponsorships start at US$3,000 and guarantee premium exposure, sponsor promotions, complimentary registration(s) and more! Available sponsorships include luncheons, tangible items and advertisements. All are sold on a first-come, first-served basis so act today. Contact Melisa-Beth Rooke by e-mail or by phone at +1.859.219.3549 for additional information.

Do you have a European office/representative? Save travel costs and send him or her to represent you at Montage. If you’re interested in any aspect of the North American tourism market (inbound or outbound), you need to be represented at Montage. See you there!

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Industry News and Updates

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