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Travel Exchange Education

① Sales and Marketing
Practical demos and how-to information for sales and marketing best practices
③ Market Research & Analysis
Research and analysis on specialty/growth markets and trends
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② Business Solutions
Technology, tools, and resources to improve your bottom line
.
④ NTA Community
Learning from your peers at perennial favorites, including the member discussion forums and Ask the Operator sessions

Details are still being finalized. Please check back for frequent updates.
A Spotlight Session is the only seminar scheduled during its block of time.

  • Sunday, Nov. 4, 2018

    NTA DMO Network
    2–4:15 p.m.
    Facilitators:
    Come learn about NTA’s new DMO Network and join the conversation. Attendees will breakout into roundtable discussions on topics relevant to DMOs of all sizes, geography and composition. While you may be competing for the same customers or spot in an itinerary, you are all looking to increase visitation, and there are synergies to discuss. It’s time to share ideas and best practices with your industry colleagues.

    Tour Operator Forum Presented by the NTA Owners Network
    2–3 p.m.
    Facilitators:
    NTA’s diverse group of tour operator members share many common challenges and opportunities. Join your tour operator colleagues for an interactive and dynamic discussion to gain insights, share concepts for collaboration and brainstorm ways to grow your business. This your opportunity to talk business and get opinions and ideas from the best in the business, so come prepared to participate.

    Brace Yourself: How New Technologies Are Changing Travel Marketing
    2–3 p.m.
    Speakers: Frederic Gonzalo, Gonzo Marketing
    From voice assistants like Google Home, Amazon’s Alexa and Apple’s Siri, to virtual and augmented reality and automated chatbots and messaging, new technologies are infiltrating the travel industry. How will these new technologies impact your online marketing and strategies, and what you can do about it? In this session you’ll learn about how voice is impacting search engine optimization efforts, whether VR and AR are just a fad or if they can play a role in travel marketing, and how chatbots can increase sales and improve customer relationships.

    Tour Operator Risk Management, Conducted by Aon
    3:15–4:15 p.m.
    Speakers:  Peter Maidhof, AON
    This seminar will offer practical content on managing risk and developing a crisis management plan for your business. You’ll receive information on how to minimize liability claims with risk management techniques. For those Aon policyholders in attendance, premium credit up to 5 percent can be earned by attending this session on risk management. The credit will be applied each year for the next two annual policy renewals, and the availability of premium credit is subject to state insurance regulations. Attendance is mandatory to be eligible for a premium credit.

    What People Say About Your Brand Matters
    3:15–4:15 p.m.
    Speakers: Frederic Gonzalo, Gonzo Marketing
    Did you know Google is poised to becoming the #1 review site for hotels in 2018 or that Facebook now holds more reviews than TripAdvisor? And don’t forget about Yelp and all of the other online booking platforms like Indeed, Expedia and Hotels.com. In this session you will learn about the state of review sites and their impacts on travelers’ decision-making process as well as the do’s and don’ts when it comes to responding to online reviews and comments. As a bonus, we will also look at some of your company’s reviews and answer them together!

    Ask the Operator for DMOs
    4:30–5:30 p.m.
    Moderator:
    Panelists:
    This annual favorite offers DMOs the perfect opportunity to get insight and feedback from a panel of tour operators. Come prepared to ask the operators questions that will help you both have a more powerful relationship.

    Travel Exchange 101
    4:30–5:30 p.m.
    Speaker: Clayton Whitehead, Sports Leisure Vacations
    This session, designed for both first-timers and veterans, will help you maximize your convention experience at every function: sales appointments, free time, social events and seminars. Learn the right questions to ask in appointments when time is short. Make new connections as you find out how, when and where to buy and sell at Travel Exchange.

    FIT Session
    4:30–5:30 p.m.
    Speakers:

    Description and Title Coming!

  • Monday, Nov. 5, 2018

    SPOTLIGHT SESSION: Networking and Collaborating
    9:30–11:45 a.m.
    Facilitator: Thom Singer, The Conference Catalyst

    Network in a brand new way in this all-attendee, interactive, thought-provoking session. Led by moderator Thom Singer, the Conference Catalyst, participants will share information and proven solutions, discuss industry trends, communicate ideas for tour product and create partnerships. Attendees will leave this session with ideas and information that can be implemented in their own companies and a network of industry contacts.

    SPOTLIGHT SESSION: Trend Watch 2019: Consumer Behavior Insights
    2–3 p.m.
    Speaker: Shawna Suckow
    There’s one constant in in consumer behavior: Change! We’ve never experienced more change in how people buy than in the last five years. Keeping on top of what consumers want is more of a challenge than ever. Technology constantly evolves, buying habits continuously confound, and frustration is commonplace with sales and marketing teams trying to stay relevant. Whether you’re a large or small company, customer acquisition and retention is key. There’s no doubt that there are major and minor shifts in B2B and B2C consumer behavior that will impact your business in the year ahead. Through revealing research and case studies, Shawna will unveil insights that will help you empower your team to have their best year ever.

    The Paradox of Potential
    3:30–4:30 p.m.
    Speaker: Thom Singer, The Conference Catalyst
    Having “high potential” does not mean performing at maximum capability. While many believe they are doing all they can, a huge number of professionals are frustrated because they are coming up short of their personal expectations (and the expectations of others). Beyond excuses and finger pointing, this interactive presentation gets to the heart of how people can accomplish more and enjoy their work. As more organizations focus on the “future of work”, this is about more than telecommuting and stand up desks. Get your audience excited about goal setting, realistic assessments, teamwork, successful human engagement, cross-selling, and other skills to help everyone reach their highest potential.

    Don’t Become Extinct! Join the Sales Evolution
    3:30–4:30 p.m.
    Speakers: Shawna Suckow
    Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American B2B buyers are particularly different than they were just a few years ago. Following the recession, buyers changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and buyers don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do?

  • Tuesday, Nov. 6, 2018

    FIT Session
    9–10 a.m.
    Speaker: TBD
    Description Coming Soon!

    Ask the Operator for Suppliers
    9–10 a.m.
    Moderator:
    Panelists:
    It wouldn’t be an NTA event without our Ask the Operator sessions! This is a great opportunity for tour suppliers to get answers from operators on those “everything you always wanted to ask an operator but were afraid to ask” questions. Our diverse panel of tour operator members have years of experience in the industry, and they are ready to share their ideas, expertise and opinions.

    Women in Travel—Learn to Succeed with the 80/20 Rule and Take Back Your Life
    10:30–11:30 a.m.
    Speakers: Sally Berry, CTP, Corning Museum of Glass
    Suzanne Slavitter, CTP, Sports Empire/Red Hot Celebrations
    Do you feel like there is never enough time in your work day, and you can’t get everything done at home? Join us in this interactive session based on the book, “The 80/20 Principle” by Robert Koch. This simple to understand rule shows how to do your most effective work, and let some other things go. Take back your life so you have free time to spend with family and friends. Sound impossible? Read “The 80/20 Principle” this summer and come prepared to work with our panel to discuss tactics and strategies to embrace this little known law of nature to make your life more effective and enjoyable.

    TBD
    10:30–11:30 a.m.
    Moderator:
    Panelists:
    Description Coming Soon!

    NTA Supplier Network
    2–3 p.m.
    Facilitator:
    Join us for a conversation with NTA’s new Supplier Network. Your goal is to have the largest amount of visitors to your place of business and provide them with quality service during their visit. While you might be competing with other attractions, restaurants and hotels for customers or a spot in an itinerary, you are all looking to increase visitation and spending, sop there are synergies to discuss. It’s time to share ideas and best practices with your industry colleagues.

    What’s So Great About Having the Last Word? How to Listen Well and Respond with Clarity
    2–3 p.m.
    Speaker: Julie Ann Sullivan
    Successful humans excel in the ability to understand the people and situations they deal with every day. Enhanced communication skills aids in solving problematic circumstances that can occur with co-workers, management and/or clients. How well one listens, is critical to all human relations. The art of response is the responsibility of the listener. The “Art” comes in one’s ability to respond appropriately and discover the triggers that sabotage the age-old adage “think before you speak.” Specific skills to enhance personal reactions can deepen the level of communication between individuals. These skills are simple but not easy to instill in daily life. For example, “What’s so great about having the last word?” In this session you will identify appropriate types of listening for specific situations and environments, best practices for responding, accentuating positive communication skills and more!

    Transition Prescription: Dealing with the Headache of Change
    3:30–4:30 p.m.
    Speaker: Julie Ann Sullivan
    Managing change is an ongoing process. Sometimes what is happening is out of your control. It is how you react to change that makes the difference. Accepting the inevitability of unforeseen circumstances is imperative to managing the stress inherent in these situations. The importance of recognizing personal barriers, and how they relate to accepting change, will reveal opportunities that naturally exist within every new challenge. In this session you will discover what personal barriers stand in your way to effective change, how to create strategic solutions to modify behaviors and how to cultivate specific behaviors to be more successful.

    Family / Multi-generational Travel Market Session
    3:30–4:30 p.m.
    Speakers: Nancy Schretter, Kid Travel
    Description Coming Soon!

  • Wednesday, Nov. 7, 2018

    SPOTLIGHT SESSION: Hispanic Market / Multicultural Session
    9:30–10:30 a.m.
    Speaker: Terry Soto
    Description Coming Soon!

    Breakout Session – Hispanic Market / Multicultural Session
    10:45–11:45 a.m.
    Speakers: Terry Soto
    Description Coming Soon!

    Israel Session
    Sponsored by Israel Ministry of Tourism
    10:45–11:45 a.m.
    Speakers: Jill Daly, Israel Ministry of Tourism

    Description Coming Soon!

    Branding Session
    2–3 p.m.
    Speakers: 
    Description Coming Soon!

    Culinary Tourism Session presented by Visit Tucson
    2–3 p.m.
    Speaker: Visit Tucson

    Description Coming Soon!

    Marketing Session
    3:30–4:30 p.m.
    Speaker:
    Description Coming Soon!

    China Market Session
    3:30–4:30 p.m.
    Speaker: Dr. Robert (Xiang) Li, Temple University
    Description Coming Soon!

  • Thursday, Nov. 8, 2018

    Rubber Band Resilient: How to Snap Back after Being Stretched
    9–10 a.m.
    Speakers: Kathy Parry
    It’s easy to think it won’t happen to you; the tragic event, the lost client, the economic downturn. Roadblocks and unforeseen adversity, both personal and professional, stretch us every day. In this powerful keynote Kathy will share how devastating news led her on a journey to discovering the keys to thriving in the face of challenging circumstances. Kathy will inspire and encourage your audience to stretch, not snap when faced with disruption. Learn the secrets, tips and tactics to becoming Rubber Band Resilient. Known for her candid stories and optimistic approach, Kathy is an expert in creating energetic teams and engaged professionals.

    Adventure Travel Market Session
    9–10 a.m.
    Speakers: Jeff Shaw, HE Travel
    Description Coming Soon!

    The Road Warriors Guide
    10:30–11:30 a.m.
    Speakers: Kathy Parry
    Missed flights, traffic delays and sleepless nights are par for the course for many professionals, but all this takes a toll on energy levels and can lead to low productivity and effectiveness. Keeping energy high while traveling is the goal of this fast-paced, humorous keynote. From the depths of travel nightmares Kathy will bring your group an exceptional plan for boosting immunity, eating on the road and avoiding exhaustion.

    TBD
    10:30–11:30 a.m.
    Speakers:
    Description Coming Soon!

    SPOTLIGHT SESSION: Power Hour
    2-3:15 p.m.
    Facilitators: Michael Weinberg, Hiltons of Chicago
    Throughout the week you’ve likely had conversations about obstacles and opportunities facing the industry and your business. After a full week of networking, education and entertainment, what can you take away from Travel Exchange that will help you overcome these barriers and capitalize on the positives? Join this session to compare notes, discuss ideas and insights, and share key takeaways from your experience in Milwaukee.

  • NTA has provided us the research and atmosphere to brainstorm new ways of doing things and fresh additions to trips, which has led to successful business development. Rachel Ranck, WorldStrides, NTA member since 1985
  • What NTA does is provide the right buyers. They provide the right people who make decisions. This is what makes this organization one I can’t afford to take off my list. John Stachnik CTP, Mayflower Tours, NTA member since 1979
  • I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
  • NTA membership and our attendance at the convention have provided us with more clients, more business relationships and more ideas. We are proud to belong to NTA. Daniele Panzarin, Target Travel (Italy), NTA member since 2007
  • The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
  • We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
  • I believe attending the NTA conferences allow me to create valuable relationships and work together with U.S. operators in creating great Scotland product. Maggie Anderson, VisitScotland, NTA member since 2003
  • NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015