The results are in from the Fourth Quarter 2010 Economic Snapshot Survey.
February 17, 2011
The Fourth Quarter 2010 Economic Snapshot Survey of NTA members is complete, and the findings are an exciting cap on a good year of recovery for the majority of members.
NTA tour operators and DMOs again reported increases in sales volume and/or visitors in the fourth quarter 2010 over the same quarter of 2009. The best news from the fourth quarter of 2010 was from NTA’s DMO members, who saw a 37 percent increase in visitors over the second quarter 2010-going from 51 percent reporting increases in the second quarter 2010 to 70 percent reporting increases in the fourth quarter! Tour suppliers were the only group that saw a slight decrease from the second quarter to the fourth quarter, with 55 percent reporting increases in the second quarter and 53 percent reporting increases in the fourth quarter 2010.
Thanks to all of you who took the time to complete their survey-your feedback is invaluable to your fellow NTA members! To see a complete summary of the fourth quarter findings, visit NTA online for a summary (be sure you’re logged in to NTA.)