Faith-based Tourism Leaders Forum Added to NTA Convention
October 24, 2011
Faith-based tourism will be an important focus at the 2011 NTA Convention in Las Vegas, highlighted by the association’s first-ever Faith-based Tourism Leaders Forum, set for Dec. 7.
"This forum will bring together experienced leaders who can identify trends within the market," said Lisa Simon, CTP, NTA president. "For example: Is it certain destinations that people of faith want to reach? Or is it that people of faith just like to travel together? It’s probably both, but we’ll look for those trends, interests and challenges that define the market."
Earlier this year, NTA formed its Faith-based Tourism Advisory Council to help expand business opportunities for members, and that’s also the goal of the forum, according to Malia Asfour, a member of the council.
"We’re using the forum to create a network of faith-based tourism professionals who can provide ongoing guidance for NTA members," said Asfour, director of the Jordan Tourism Board North America. "That way, a community of professionals within NTA can work together year-round to overcome challenges and develop solutions."
To ensure broad representation at the forum, NTA has sought experts both from within and outside its membership.
Twenty-seven companies have already committed to attending the forum:
- Ed-Ventures, Inc.
- Reformation Tours
- GTA North America
- Jordan Tourism Board North America
- Switzerland Tourism
- Nebraska Travel & Tourism
- Jerusalem T&T Ltd.
- Touring Israel
- Pulsar Tourism Ltd.
- Magister Tours
- Meander Travel
- United Travel Agency
- Travellers International
- Wens Travel
- Ontdek Kenya Safaris
- Select Travel Service Ltd.
- Agri Travel Services
- Earth Bound Tours
- Twin Travel Concepts
- Sweet Magnolia Tours, Inc.
- Myer Hotels-Branson’s Award-Winning Hotels
- Presleys’ Country Jubilee
- Tourisme Quebec
- Quebec’s National Shrines
- The Bahamas Tourist Office
- Historic Temple Square LDS Church
- FamilySearch at Temple Square
"We expect a lively dialogue at this event," said Simon. "Each participant will walk away with useful information and practical ideas, and they’ll be part of a new peer network."