.travel Leveling the Internet Playing Field

August 9, 2005

.travel Leveling the Internet Playing Field
August 9, 2005 – The pre-registration process for the .travel top-level domain name initiative is now moving into its second month and many NTA members have applied. The new .travel domain name will soon be creating a global Internet gathering place that brings travel buyers and sellers together on in a community totally dedicated to travel.

If you are a travel seller or marketer, .travel provides you with an opportunity to expand your outreach or take advantage of chance to capitalize on the power of the Internet as a sales tool. Here are just a few of the benefits a .travel domain name can provide for your travel business.

Improved identity through a name that identifies your business as an "authentic" travel company;
Increased consumer confidence in your travel business;
Inclusion in the first central, global online travel directory to precisely identify providers of travel to consumers worldwide;
Registration of domain names that reflect your right to a name, reducing cyber squatting and speculation;
Limitations on the use of generic industry and place names to ensure that the right names are being used by the right entities;
A formal complaint resolution process monitored by The Travel Partnership Corporation, a consortium of travel industry bodies representing a broad cross-section of the industry, including NTA

When .travel officially launches on or about Sept. 1, consumers worldwide will know that the operators of .travel Web sites meet clear, standard and objective criteria. They will know that names registered in the .travel domain have met published standards as established organizations. Thus, consumers can have greater confidence purchasing travel over the Internet through .travel Web sites, which benefits all of the industry.

For more information on .travel, visit http://%22www.ntaonline.com%22/ or contact us at questions@ntastaff.com.