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Top-spending Travelers to Be Focus of New Market Forum at Contact

June 13, 2012

According to the U.S. Department of Commerce, "tourist arrivals (to the U.S.) from China are forecast to grow by nearly 200 percent over the next five years, eclipsing arrivals from both France and Germany by 2016." And Chinese travelers have taken the No. 1 spot in spending per traveler, with Department of Commerce numbers showing "the average Chinese tourist now spends about US$6,000 per trip, up from $3,000 just two years ago."

Have you considered how you can take advantage of this market? At Contact, tourContact 2012 See You There operators have the opportunity to take part in NTA’s first China Market Forum to get statistical insight into the market and learn how to best serve Chinese travelers.

"We created the China Market Forum to give our operators the opportunity to learn about this lucrative inbound market directly from the Department of Commerce and the China National Tourism Administration," said NTA President Lisa Simon. "We want our members to be right there, with knowledge and product ideas in hand, to welcome and serve these travelers as they explore the United States."

You’ll find more information on the China Market Forum here. And NTA members can register for Contact here. But hurry: the deadline to register for the pre- and post-Contact fam tours is July 1!

And here’s another way to capitalize on the growing China market: Take part in a Webinar, "Catering to the Chinese Tourist," produced by our friends at the Office of Travel and Tourism Industries and U.S. Commercial Service. This Webinar on Thursday, June 21, at 1 p.m. ET will help U.S. tour operators, DMOs, retailers and hoteliers increase sales to the growing number of tourists from China. For information and registration, follow this link. Or e-mail Debra Rogers, U.S. Commercial Service, for more details.

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