
TIA Survey Shows Geotourism is New Trend in Travel
October 9, 2003
TIA Survey Shows Geotourism is New Trend in Travel
Oct. 09, 2003 – U.S. travelers have strong feelings about preserving the natural environment, history and culture and are willing to pay higher costs for travel services that protect and preserve the environment, according to a survey conducted by the Travel Industry Association of America.
The survey, sponsored by National Geographic Traveler magazine, revealed that:
The two-part study documented that there are more than 55 million Americans who can be classified as geotourists. Geotourism is defined as tourism that sustains or enhances the geographical character of the place being visited, including its environment, culture, aesthetics, heritage and the well-being of its residents.
To read additional survey results, click here.