Request for Information: Restoring America’s Travel Brand
January 29, 2007
Request for Information: Restoring America’s Travel Brand, A National Strategy to Compete for International Visitors Jan. 29, 2007 – The Office of Travel and Tourism Industries has issued a request for information from interested government agencies, organizations, and industry businesses. The comes in response to the white paper entitled Restoring America’s Travel Brand, A National Strategy to Compete for International Visitors, which was recently submitted to the Secretary of Commerce by the U.S. Travel and Tourism Advisory Board, the U.S. Department of Commerce, and the International Trade Administration.
The white paper can be found at: http://tinet.ita.doc.gov/TTAB/docs/2006_FINALTTAB_National_Tourism_Strategy.pdf.
Respondents are highly encouraged to provide specific comments on the recommendations that are covered in the white paper, organized by the sections:
- making it easier for people to visit by balancing hospitality with security,
- asking people to visit the United States through a nationally coordinated marketing program, and
- demonstrating the value of travel and tourism to the nation’s economy.
In addition, respondents are encouraged to provide comments/observations related to other areas of concern or issues that are not addressed in the white paper, such as:
- sustainable tourism development,
- medical tourism,
- cultural heritage tourism development,
- technical training/tours for business-to-business development,
- education exchanges or attendance,
- public-private partnerships, or
- infrastructure challenges
The Department of Commerce is asking respondents to provide written input concerning any and all recommendations contained within the white paper submitted by the Travel and Tourism Advisory Board and other aspects of travel and tourism that may not be addressed in the white paper.
Additional information on the Travel and Tourism Advisory Board and the white paper submission may also be found at the Office of Travel & Tourism Industries Web site at http://www.tinet.ita.doc.gov/.