Reach the Inbound China Market with NTA’s U.S. Travel Directory

August 4, 2008

Reach the Inbound China Market with NTA’s U.S. Travel Directory
Aug. 4, 2008 –Want to reach the more than 450 Chinese travel agents approved to do business with the tour operators participating in the NTA China Inbound Program? Would you like to have the more than 90,000 Chinese travelers who are expected to attend the China International Travel Mart in Shanghai this November reading about your destination or attraction?

You can do all of this by placing your display ad or full-page advertorial in NTA’s U.S. Travel Directory. NTA will distribute the publication to the Chinese travel agents who are authorized to bring leisure groups to the United States, promote it to the Chinese travelers attending the trade/consumer show this November and send a copy to the 160 approved NTA tour operators. By 2011, it’s projected that nearly 600,000 Chinese travelers will visit the United States annually. NTA’s U.S. Travel Directory is a cost-effective way to get your product in front of this audience.

Existing advertisers receive discounted rates for the following directory options:

Full-page display ad – USD$4,500 ($5,000 for new advertisers)

Half-page display ad – $2,750 ($3,250 for new advertisers)

Full-page advertorial (500 words and a photo) – $5,000 ($5,500 for new advertisers)

Also, all tour operators who are on the approved operator list will receive a free listing containing contact information only. Listings can be upgraded to include a color logo and 75-word description for USD$750 ($1,000 for new advertisers). The space deadline is Sept. 2 and all prices include translation into Mandarin. Additionally, no price advertising is permitted when marketing to Chinese travelers.

To learn more about NTA’s U.S. Travel Directory click here, or contact your NTA sales representative at 800.682.8886.