NTA to host new style of trade show in Aberdeen, Scotland, April 12-14

January 6, 2011

 

For Immediate Release
Contact: Bob Rouse, bob.rouse@NTAstaff.com, +1.859.266.4275
Release in PDF form

January 6, 2011

North American Travel Buyers and Sellers Are Coming to Europe
NTA to host new style of trade show in Aberdeen, Scotland, April 12-14

LEXINGTON, Ky. – NTA’s Montage, a new kind of trade show, brings North American travel buyers and sellers to Europe to build business relationships with their counterparts from around the world. This year Montage is being held in conjunction with the Visit Scotland Expo in Aberdeen, Scotland, April 12-14.

NTA, the leading travel industry association in North America, designed the show as a distinctive combination of casual networking and serious business. It’s that blend that makes Montage so appealing, said Lisa Simon, NTA president.

"There’s nothing else quite like Montage in the European travel market," said Simon. "Travel professionals accustomed to large impersonal shows will find Montage to be a more accessible gathering, ideal for one-on-one networking, buying and selling."

Before the three-day show, NTA tour operators will be introduced to some of Scotland’s sites on a product development trip April 8-11. And Montage also offers a strong slate of professional development sessions on the North American market and trends in the global marketplace.

Montage, while smaller than most European trade shows, has much to offer tour operators and destinations, Simon said. And the timing couldn’t be better.

"With so much excitement surrounding the Royal wedding and the 2012 Olympic Games, all eyes are focused on Great Britain," she said. "For UK and European travel professionals-and for North American buyers-Montage is definitely the right time and the right place."

Now celebrating its 60th year, NTA is the leading association for professionals serving travelers to, from and within North America. Formerly the National Tour Association, the association became NTA when its global membership (more than 40 countries) and focus exceeded its name. Today NTA helps its diverse membership expand market reach with innovating business tools, strategic relationships and collaboration within the industry.

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