NTA Posts Crisis Marketing Kit for Members
April 18, 2003
NTA Posts Crisis Marketing Kit for Members
In an ongoing attempt to send positive message about packaged travel to travelers and to the media, NTA has compiled a marketing kit for members to use as world events continue to bring uncertainty to the industry.
The crisis marketing kit includes easy to use tools for NTA members such as three hometown press releases to share with your local media, tips about how to write a letter to the editor, points to remember when marketing to today’s traveler, and hints on how to use NTA’s Travel – the perfect freedom as a resource.
To access and use the crisis marketing kit, visit Crisis Marketing Kit.