NATIONAL TOUR ASSOCIATION AND THE AFRICA TRAVEL ASSOCIATION ANNOUNCE PARTNERSHIP
September 8, 2009
FOR IMMEDIATE RELEASE
ATA COMMUNICATIONS
Africa Travel Association
Telephone: +1-212-447-1357
Email: info@africatravelassociation.org
Madeline Vied
Public Relations Specialist
National Tour Association
Telephone: +1.859.226.4275
E-mail: madeline.vied@ntastaff.com
NATIONAL TOUR ASSOCIATION (NTA) AND THE AFRICA TRAVEL ASSOCIATION (ATA) ANNOUNCE PARTNERSHIP
Organizations Join Forces to Increase Travel and Tourism to Africa from the USA
NEW YORK, New York, August 27, 2009 – The National Tour Association (NTA), the preferred American travel industry trade association for packaged travel professionals, and the Africa Travel Association (ATA), the leading travel industry trade association promoting tourism to Africa, announced today the signing of a partnership agreement that will support both organizations’ endeavors to promote travel and tourism to the African continent.
"Our partnership with ATA has tremendous potential by bringing NTA members interested in developing travel products to African nations together with the experts at ATA. NTA operators are always looking for new product, and adventure and cultural experiences are at the top of the list for packaged travelers. African destinations meet those needs," said NTA President Lisa Simon, CTP.
Under the new partnership agreement, NTA and ATA will offer discounted membership rates and provide organizational links on their respective websites. ATA and NTA will also encourage their respective members to participate in each association’s hallmark annual events, including NTA’s Annual Convention in Reno from November 14-19, 2009 and ATA’s 35th Annual Congress to be held in The Gambia in May 2010.
"The Africa Travel Association (ATA) is excited to partner with the National Tour Association to increase inbound the number of American travelers and tourists visiting Africa," said ATA Executive Director Edward Bergman. "As one of the worlds fastest growing travel marketplaces, the African continent offers industry trade professionals a diverse range of travel opportunities and products in a variety of sectors, like heritage, sports and recreation, arts and culture, adventure travel, religious travel, for their client-base."
About the Africa Travel Association (ATA)
The Africa Travel Association (ATA) was established as an international travel industry trade association in 1975. ATA’s mission is to promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships. As the world’s premier travel industry trade association, ATA provides services to a broad range of members including: tourism, diaspora, culture, and sports ministers, tourism boards, airlines, hoteliers, travel agents, tour operators, travel trade media, public relations firms, consulting companies, non-profit organizations, businesses, small and medium-sized enterprises, and other organizations engaged in tourism promotion. For more information, visit http://www.africatravelassociaton.org/ or call +1.212.447.1357.
About the National Tour Association (NTA)
The National Tour Association (NTA) is a trade organization of thousands of tourism professionals involved in the growth and development of the packaged travel industry. We are committed to providing business opportunities and professional education in an environment where our members can foster relationships with one another. For more information, visit http://www.ntaonline.com/ or call +1.800.682.8886.