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David Yu to Lead NTA Visit USA Center in Shanghai

May 21, 2011


David Yu to Lead NTA Visit USA Center in Shanghai

Makes first official trip to the United States

San Francisco (May 21, 2011)(distributed at Pow Wow)—As the new leader of the NTA Visit USA Center in Shanghai, David Yu is taking his own advice this week. Yu is visiting the United States, first here at Pow Wow International, then at NTA headquarters in Lexington, Ky.

Yu became NTA’s chief representative for China last month and hit the ground running, attending first the China Outbound Travel & Tourism Market in Beijing, followed by road shows to Chongqing and Chengdu, and then last week’s World Travel Fair in Shanghai.

These events gave Yu a chance to fulfill the center’s primary function: foster group leisure travel from China to the United States by working with travel professionals from both countries and marketing the United States as a tourism destination.

China is the United States’ fastest-growing inbound market, with visitation from China increasing by 53 percent last year alone. NTA worked with the U.S. Commerce Department’s International Trade Administration to establish the NTA Visit USA Center, and the association teamed up with Travel Market Insights, Ivy Alliance and the Office of Travel and Tourism Industries to launch the China Travel Trade Barometer. The quarterly report provides the U.S. travel industry with insight on market shifts and competitive position for the fast-growing market.

Along with attending major trade fairs and conducting road shows, Yu and the NTA Visit USA Center will maintain a Web site in three languages, produce a directory of tour operators registered to serve the inbound group leisure market, offer Web seminars, and help U.S. travel companies develop marketing strategies for the Chinese marketplace.

 Media members wishing to greet Yu during Pow Wow can find him at NTA’s booth, #2443.

About NTA: Now celebrating its 60th year, NTA is the leading association for professionals serving travelers to, from and within North America. Formerly the National Tour Association, the association became NTA when its global membership (more than 40 countries) and focus exceeded its name. Today NTA helps its diverse membership expand market reach with innovative business tools, strategic relationships and collaboration within the industry. For more information, visit


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