Airport Bookstores Offer 50 Percent Return

May 10, 2005

Airport Bookstores Offer 50 Percent Return
May 10, 2005 – Airport bookstores are giving customers a 50 percent refund on returned books. Under a new program at Paradies Shops, customers can buy a new book and get 50 percent of the cover price back by returning the book to any Paradies store within six months of purchase. The stores also sell the used books at half-price.

A spokeswoman for the company said that book sales are up 20 percent at Paradies Shops since the airport-based stores started the program.

The program is perfect for travelers who need something to read on a flight or vacation and the 50 percent refund makes it possible for readers to buy new hardcover books for the price of a paperback.

According to the Associated Press, Paradies has more than 400 stores in airports. To make returns convenient, a sales clerk tapes the receipt to the inside of the book so customers won’t lose it, and gives them a bookmark with a list of Paradies locations where the book can be returned.

The stores accept returned books regardless of condition. "We’ll even take it if you spilled coffee on it," Paradies spokeswoman Bobbi Passavanti said. "If the book is not resellable, we donate it to charity."

In addition to its airport locations, Paradies operates stores in three hotels – the Tropicana Resort & Casino in Atlantic City, the Gaylord Palms in Orlando, and the Houston Hilton Americas in Texas.

For details on Read & Return, visit http://www.theparadiesshops.com/.