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NTA: Community Counts

Nobody should go it alone. And in NTA, packaged travel professionals don’t have to. NTA members partner to create magical, memorable itineraries. We are the parts and pieces of multiday tours. Together we create, collaborate, cogitate—and cash in.

Together, we form a strong community.

Community counts when you need …

  • Reliable Partners

    Welcome to NTA—the leading global association for packaged travel. We connect tourism professionals working the North American market—inbound, outbound, and within the continent. That’s your market, right?


    • Tour operators
    NTA tour operators create, buy, and sell packaged travel and serve people traveling to, from, and within North America. NTA operators also may offer receptive services to other operators.

    • Travel advisors
    NTA travel advisors are for-profit entities whose primary business is selling tours and packages of a tour operator or third party.


    • Destinations
    Destinations are represented by DMOs (nonprofit destination marketing organizations); convention and visitors bureaus; chambers of commerce; and state, provincial, and national travel/tourism offices.

    • Tour suppliers
    Tour suppliers are components of a tour or travel package, such as hotels, attractions, restaurants, cruise lines, transportation companies, and other experience providers.

    • Associates
    This membership category applies to non-travel industry applicants. Companies offering a product, service, tool, or resource that benefits NTA members in areas such as insurance, marketing, technology, and printing should apply to become associate members.

    Other key ingredients

    • Affiliates
    The Affiliate member category allows individuals to access and connect to the NTA community as they seek employment in the travel and tourism industry.

    • Educators
    This membership category is for any individual who engages in educational or research activities related to travel and tourism.

    • Students
    This membership class is designed to engage younger generations or career changers who are actively enrolled in programs such as travel, tourism, hospitality, or related degrees.

    • Tour directors and tour guides
    With the recent alignment between NTA and the International Tour Management Institute, this membership class allows individuals to engage and network year-round with professionals associated with ITMI.

  • Intel and Ideas

    Webinars and Seminars
    • Certified Tour Professional designation
    • In-person seminars and roundtables
    • Member networking zooms
    • Third Thursday online sessions

    In your inbox
    Courier Spotlight
    Routes of Faith
    Tuesday weekly e-newsletter

    Only with NTA
    • Engage
    • Faith Travel Association
    • NTA Online

  • Business Connections

    NTA is about people—making connections and doing business. We specialize in sharing new ideas, opening markets, and developing relationships for our members—travel professionals just like you.

    • Travel Exchange
    NTA’s annual convention is a miraculous mashup of business development and relationship building that brings tourism professionals from all industry sectors together in one location. The event features buyers of all sizes, certified tour directors and guides, and tour suppliers and DMOs that represent the latest product on the market.

    • Contact

    NTA’s annual buyer retreat is where tour operator and travel advisor members gather to build their businesses, discuss industry trends, and grow their network in an intimate setting. It’s also a place to hear ideas for future product development from the suppliers and DMOs who attend through sponsorship.

    • Engage

    NTA’s online community platform, available 24/7, allows members to share information, pitch product, discuss best practices, and troubleshoot challenges.

    • NTA Online member search

    An NTA member profile contains the information current and potential partners need to know: who you are, where you are, and what you or your business can offer customers (and NTA colleagues!). Members can easily download search results as solid lead lists for tour operators, travel agents, DMOs, tour suppliers, and associates.

  • Authentic Experiences


    NTA has members from more than 35 countries, and we are continually expanding our reach through strategic partnerships and new markets. This gives you access to the most authentic travel experiences in the industry. NTA tour operators package a variety of product to serve the diverse needs of their customers. Here are the top five, listed with the percentage of NTA’s tour companies that offer them. (We track 19 different markets and travel types, so this only scratches the surface!)

    • National Parks: 76%
    • Events: 75%
    • Historic/Heritage: 74%
    • Culinary: 63%
    • Family: 61%

    NTA’s membership is unparalleled in its opportunities for experiential tour product. Our suppliers include attractions, restaurants, hotels, outfitters, airlines, cruise lines, and railroads, while our destination members cover everything from rural communities and bustling cities to states, provinces, and countries.

NTA’s nine member categories help you connect with the right partners. Whether you specialize in creating tours and FIT travel, crafting authentic experiences, putting heads in beds, offering receptive services, providing business solutions, or promoting what makes your destination unique, NTA helps you seal the deal.

Contact me to join!Brooke Coulter

  • Travel Exchange is worth every penny. The networking is great, and there is always business to be made to show ROI for your decision makers. The investment is worth the reward. Cory Mace, Badger Bus
  • What NTA does is provide the right buyers. They provide the right people who make decisions. This is what makes this organization one I can’t afford to take off my list. John Stachnik CTP, Mayflower Tours, NTA member since 1979
  • I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
  • The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
  • We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
  • You guys at NTA have the best bunch of members I have ever come across. I had one of my best shows ever. Everybody was so nice and welcoming, and the organization of the event was spectacular. I am so happy to be a member and be assured of my continued support in the future. Bernard O'Reilly, Joe O'Reilly Ireland DMC
  • NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015