NTA Accepts Grant for Visit USA Center in China
November 4, 2009
NTA Director of Industry and Government Relations, Matt Grayson, accepts one of the U.S. Department of Commerce’s limited Market Development Cooperator Program awards. NTA will use this grant to create a Visit USA center, co-located with the United States Commercial Service, in Shanghai, China.
The center will promote group leisure travel to the U.S., allowing NTA to further its work with its China Inbound Program. Proposed programs and services that will be available from the Visit USA Center include distribution of information on U.S. destinations, development of a Chinese-language Web site to promote leisure group travel, and creation of mini-trade shows and road shows to promote the U.S. as a destination.