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Noted Networking Expert Is Coming to Travel Exchange | Deadline Alert!

July 17, 2012

Volume 32, Issue 29


Interested in advertising in
Tuesday? E-mail Karla DiNardo.

Thom Singer, Networking Catalyst, Is Coming to Travel Exchange
Deadline Alert!
Market Focus
2 More Deadlines: NTA Awards and Board Nominations
Kudos (and More) to Members Referring New Members
Tourism Cares Intern to Serve NTA in DC
Snack with the Tour Operators in Orlando
How Pinterest Can Pique Your Clients’ Interest
Industry News and Updates

Thom Singer, Networking Catalyst, Is Coming to Travel Exchange  

Thom Singer, award-winning speaker and author, will join us as one of the headliners of the educational seminars at Travel Exchange 2013.

Singer—an expert in networking and building relationships—has more than 20 years’7.17.12AwardThomSinger sales and marketing experience, is the author of eight books, and has spoken to hundreds of audiences, delivering keynotes and interactive training sessions.

"Networking is not about trading business cards over martinis," writes Singer. "All things being equal, people will give their business to the person with whom they feel the best emotional connection. While they gather information about a product or service on an analytical basis, they make their buying decisions based on their gut feelings."

At Travel Exchange, Jan. 20–24, 2013, in Orlando, Singer will present two seminars on networking:

  • The ABCs of Networking—If you’re interested in building business through human connections, Singer’s Monday seminar is for you. You’ll learn what it takes to create meaningful business relationships and powerful contacts. Attend this phenomenal presentation to take action and convert your networks into real opportunities!
  • Some Assembly Required: Integrated Visibility—In his Tuesday seminar, Singer will explain how to balance each element of the marketing mix (marketing, PR, networking, advertising, business development, social media and branding) to achieve more success and establish a stronger reputation.

We know these seminars will help you do big things. Have you registered for Travel Exchange? If not, register here to experience the lineup of speakers live in Orlando! (Register before the Early Bird deadline, Aug. 24, to save up to $200!)

By the way, want to know who has already signed up for Travel Exchange? Get a sneak peek here. 

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Deadline Alert! 

Rooms at the Sheraton San Diego Hotel and Marina—our Contact host hotel—are US$139 per night for Contact ’12 attendees. But the deadline for this special rate is this Friday, July 20.

Contact, Aug. 16–18, in San Diego, is a buyer-focused event built around education presented in three tracks designed for:

  1. CEOs and Owners
  2. Operations and Product Development
  3. Sales and Marketing

In addition to the targeted education there’s loads in store for you in San Diego!

  • Fun sightseeing
  • The Icebreaker at the world-renowned San Diego Zoo
  • The 5K Fun(d) Run/Walk along San Diego BayContact 2012 See You There
  • A speed-dating session to develop and expand partnerships
  • Your final evening at SeaWorld

(The full Contact schedule is here.)

Contact is your chance to meet and partner with your fellow NTA members. Come spend time with your peers, learn what’s working for them in their businesses, share your successes, help each other find solutions to challenges, and discover new markets and partnerships.

We hope to see you at the Sheraton San Diego Hotel and Marina, Aug. 16–18! You can register for Contact ’12 here.

Remember: To guarantee this special rate register for Contact and your housing before Friday! 

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Market Focus 

FocusTuesday’s newest feature connects you to articles about specific industry segments; with each article is a link to the NTA member to contact for more information. If you have a news story or educational article about your organization’s involvement in a key industry market, send it for possible republication to Kevin Wright, NTA’s director of growth markets.

Visitors Campaign Teaches Yuma 101—Agritourism Continues to be Bright Shining Star
NTA member to contact: Yuma Visitors Bureau

Culinary Tourism
Holland America Line Introduces Master Chef’s International Dinner
NTA member to contact: Holland America Line

Faith-based Tourism
The Province of Québec is offering tour operators a Fam trip of its national shrines, Sept. 17–21
NTA member to contact: Québec’s National Shrines

Jordan Expects Growing Numbers of Visitors; Jordan Tourism’s Revenue Increases by 19% in First-Half 2012
NTA member to contact: Jordan Tourism Board

Family Travel
Family Travel Magazine Reveals Top Five Summer Family Travel Destinations
NTA members to contact: San Diego Convention & Visitors Bureau, Colonial Williamsburg Foundation, Vermont Department of Tourism, Vermont Tourism Network

Sports Tourism
The Economic Impact of Sports Tourism in Little Rock, Arkansas
NTA member to contact: Little Rock Convention & Visitors Bureau 

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2 More Deadlines: NTA Awards and Board Nominations  

We are still accepting nominations for two NTA awards: the Bob Everidge Lifetime Achievement Award and the Pioneer Award. This is your chance to honor someone who has worked to advance the association, the industry or both.

The Bob Everidge Lifetime Achievement Award recognizes individuals who have made outstanding, ongoing contributions to NTA and its members. The Pioneer Award honors individuals whose accomplishments have resulted in a significant change in the travel industry from which NTA and its members (specifically tour operators) have benefited. Pioneer award nominees do not have to be NTA members.

If you’re employed by an NTA member company, you can make a no7.17.12Deadline Clockmination for either award by submitting a brief narrative (250 words) about the nominee. Nominations for the awards, which will be presented at Travel Exchange in Orlando this January, are due by Monday, July 30. Please submit them to NTA Executive Assistant Beth Ward.

And if you’re interested in serving on the NTA Board of Directors, the Nominating Committee is now accepting applications. The open positions are:

  • secretary/treasurer (tour operator) (Executive Committee)
  • vice chairman (tour operator) (Executive Committee)
  • three tour operator director positions (two-year terms)
  • one supplier director position (two-year term)
  • one DMO director position (two-year term)

Please contact Beth Ward to receive an application and more details. Applications are due Aug. 17. For more information about the election process, click here.

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Kudos (and More) to Members Referring New Members 

Here is the latest list of members who have helped NTA grow by referring a new company that joined the association:

  • Michele Michalewicz of Western Leisure referred Simion Alb of Romanian National Tourist Office.
  • Brian Butterworth of The Red Lion Inn referred Beth Steucek of New England Inns & Resorts.
  • Phyllis Oppenheimer of New Jersey Division of Travel & Tourism referred Tammie Horsfield of New Jersey Sussex Skylands/Sussex County Chamber.
  • Jim Reddekopp Jr. of Earth Bound Tours referred Debbie Hogan of Big Island Visitors Bureau.*
  • Shari Bailey of Tampa Bay & Company referred Yvonne Marrullier of The Dali Museum.
  • Ross Summers of Branson/Lakes Area Convention & Visitors Bureau referred Cara Helm of Titanic Museum Attraction.
  • Renate Graham of Desert Adventures Tourism referred Michael Njogu of Private Safaris.
  • Tim Moulder of Sweet Magnolia Tours referred Cindy Thomas of Main Street Lake Cruises.*
  • Marlee Iverson of Montana Tourism Division referred Heidi O’Brien of Helena Convention & Visitors Bureau.
  • Emanuel Ribeiro Junior of Terra Nova Turismo referred Amanda Morasco of Ilhatrip Tour Operator.

For details about the Summer Member Recruitment Drive, see last week’s story.

*NTA board members do not receive a gift card for new-member referrals.

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Tourism Cares Intern to Serve NTA in DC 

Tourism Cares has named Samantha Hogenson as recipient of the 2012 NTA Mayflower Tours Patrick Murphy Internship. A recent graduate of Missouri State University, Hogenson gained industry experience working at Walt Disney World Resort and the Springfield Convention and Visitors Bureau. This fall, Hogenson will begin her internship at the NTA Public Affairs Office in Washington, D.C., where she will research issues and prospective policies that affect the travel and tourism industries. 

If your office is interested in finding an unpaid or paid intern to help with any special project that needs fresh energy and perspective, Tourism Cares offers an intern matching service through the organization’s Intern In Tourism job board. This board has more than 500 pre-qualified travel, tourism and hospitality students seeking internships nationwide. For more information on first steps for getting an intern this fall, contact Amanda D’Aiuto, student program manager at Tourism Cares.

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Snack with the Tour Operators in Orlando 

If you’ve ever attended an NTA Convention, you know the refreshments area on the floor is one hoppin’ place.

Want to get in on the buzz in this area? Sponsor a refreshment booth to ensure your company’s premium visibility and exposure! For $7,500, you’ll receive a 10′ by 20′ booth in the refreshments area to distribute tasty treats and goodies to Travel Exchange attendees. These goodies can be unique treats that represent your destination or travel product. A refreshment booth is a great way to showcase your company, plus you’ll receive other great benefits and promotions!

Interested in learning more about sponsoring a refreshment in Orlando? Contact Karla DiNardo by e-mail or call 859.264.6556 today! Or, click here to learn more about additional sponsorship opportunities.

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How Pinterest Can Pique Your Clients’ Interest 

Pinterest, the social media site, is an effective avenue for promoting your company or destination to both consumers and to other businesses. This article in Social Media Examiner lists seven tips for promoting yourself; they include posting images 7.17.12Pinterestof your product, guide books and examples of your business’s community service. (And while we like the idea of Tip #5, showing "what happens behind the walls of your company," we advise caution with its implementation!)

The best piece of advice in the article is in Tip #3, Engage Your Fans: The primary focus needs to be making your fans feel special and getting them to share your pins, comment on them and like them. "Selling your products directly should only be your secondary focus."

Follow this link for all seven Pinterest tips.

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Industry News and Updates

  • CNN reports that because the U.S. State Department has increased its consular staff and improved visa application procedures, more international travelers can visit the United States. In China, visa wait times have dropped to as low as three days.
  • After months of debate and eventual passage of the highway bill, Congress is focusing on the aviation sector, examining the competitiveness of U.S. airlines, NextGen air traffic control, and several security issues.
  • Ten percent of surveyed air travelers would pay $10 for the right to deplane first, and an additional 6 percent would pay $20 for the privilege. But a separate survey showed that travelers would switch airlines rather than pay for hand luggage.

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