Member DMO Wins State’s Top Tourism Award
October 19, 2011
NTA member Visit Tallahassee took top tourism honors at the Florida Governor’s Conference on Tourism, capturing the Flagler Award for Advocacy. The award, from the Florida Commission on Tourism honors excellence in tourism marketing within the state.
"This is the first time in Tallahassee’s history to win first place, although we have been a finalist in years past," said Katie Kole, marketing communications director for Visit Tallahassee. "We are very proud of the TOUR Guide campaign and are honored for the recognition."
TOUR Guide stands for "Tourism is Our Ultimate Resource," a campaign used last year to educate residents on the importance of local tourism by providing free admission to select local attractions and discounts from local tourism partners. The six-month program helped residents become ambassadors for Tallahassee, guiding out-of-town visitors to local attractions.