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Location Important Factor in Choosing Hotel

June 6, 2005

Location Important Factor in Choosing Hotel
June 6, 2005 – According to a recent survey by Market Horizons, commissioned by AAA, location is the main consideration for travelers when choosing their accommodations. Following location, 90 percent of respondents look for a hotel close to a planned activity; 86 percent look at the price; 82 percent consider a discount for AAA members; and 72 percent consider the property’s AAA Diamond Rating.

Other factors respondents said were important were:
Complimentary breakfast (60 percent)
Cleanliness (45 percent)
Having eco-friendly or green programs in recycling, landscaping, water conservation (34 percent)
Having an indoor/outdoor pool (33 percent)
Activities for children (tie, 20 percent)
Allowing pets (tie, 20 percent)

In other hotel news, USA Today reports that midweek hotel bargains are becoming harder to find due to a business-travel comeback that has flourished since last year. U.S. hotel rates are rising across the board, but they are increasing at a faster clip at hotels that cater to business travelers.

The average daily rate at urban hotels rose to $115.77 in March, up 5 percent from a year ago, according to Smith Travel Research. Airport hotels averaged $85.05, up 7 percent from a year earlier.

Business rates are expected to average 5 percent higher this year than last, says Bjorn Hanson of consulting firm PricewaterhouseCoopers. He predicts that overall, hotel rates should average 4 percent more this year than last.

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