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Listen Up! (To Convention Seminars) | USTOA Video Salutes Bob Whitley

December 21, 2010

Volume 30, Issue 50

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TODAY’S ARTICLES
Listen Up! (To Convention Seminars)
USTOA Video Salutes Bob Whitley
Can These Dating Tips Improve Your Writing?  
Captivating Images from Around the World 
USTOA and Tourism Cares Give Back to the Big Easy
The Student Market Is at Your Finger Tips-Don’t Let It Slip Away!
FMCSA Administrator to Speak at UMA Motorcoach Expo
New Year, New Calendar, New Easy-to-Use Format
New Member Webinar Set for February
Last Tuesday of the Year
Industry News and Updates
NTA Job Center


Listen Up! (To Convention Seminars)

education convention 10Covering social media, 2011 industry forecasts, new marketing approaches and crisis management tips, the Convention ’10 educational sessions were packed with information to help your business in 2011. The audio from those 18 sessions is now available online.

Convention ’10 attendees: The audio is free for you to download. We will send you an e-mail Wednesday (Dec. 22) with your login information. If you don’t receive it, contact NTA and we’ll send it to you.

If you missed Convention ’10 this year: You can purchase all 18 audio sessions for only $49 (that’s less than $3 a session!) You’ll find the descriptions of the seminars and order form online.

NTA offices will be closed Dec. 24–Jan. 2. Orders received after Dec. 22 will be processed after Jan. 3. 

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USTOA Video Salutes Bob Whitley 

"He’s a man who listened well and improved every segment of our industry."

Bob Whitley served the tourism industry for 40 years, 32 of them as president of the United States Tour Operators Association. At the USTOA Annual Conference in New Orleans earlier this month, attendees watched a video tribute that features images and memories of Whitley (including the comment above, from John Power).

Last month at NTA’s Convention, Whitley was also honored with the Pioneer Award, which honors individuals whose significant accomplishments in the travel industry benefited NTA and its members.

For a glimpse into the career and charisma of this industry giant:

 

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Can These Dating Tips Improve Your Writing? 

First—and fast—impressions are crucial in dating and marketing, says Lindsey McCaffrey, a communications/public relations consultant. "Believe it or not," writes McCaffrey, "the rules to attract new love can also help to attract new business." Here’s how dating rules also apply to your communication style:

  1. Avoid TMI: Don’t overwhelm readers with too much information; get to the point.
  2. Don’t talk about relationships gone bad: This one is a no-brainer, right? Surely you wouldn’t discuss frustrating customers or behind-the-scenes headaches …
  3. Be yourself: Don’t try too hard to make people like you, and don’t use excessive punctuation (!!!).
  4. Dress for the occasion: Tailor you messages to your audience.
  5. Keep your drinks to a minimum: Be coherent with your writing; don’t be sloppy or tired.
  6. Order the steak: Go with the substance; make your writing sizzle.

Get McCaffrey’s full article here.  

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Captivating Images from Around the World  

NatGeo logoNTA members send clients all over the globe to experience the sites, the people—the very texture—of our planet. Here’s a chance to take a fresh and vivid look at the world we help others explore.

Boston.com has posted 47 images from National Geographic’s 2010 photo contest. The snapshots of people, places and animals are enthralling, inspiring and (some) a bit alarming. 

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USTOA and Tourism Cares Give Back to the Big Easy

During the recent United States Tour Operators Association Conference, Tourism Cares helped USTOA perform its first-ever Gives Back clean-up project, held at Louis Armstrong Park in New Orleans, Louisiana.

Nearly 150 conference attendees joined forces to help revitalize many areas throughout the park grounds, making a huge difference in just four short hours.

The USTOA & Tourism Cares Give Back project marks the second time Tourism Cares has worked at Louis Armstrong Park. In April 2008, volunteers spent a weekend during the "Tourism Cares for America" project restoring the park, which had been closed since Hurricane Katrina. The park plays a significant role in the history of New Orleans, particularly African-American history and the development of jazz music. In the 1800s, the park’s Congo Square, now listed on the National Register of Historic Places, was an open meeting place on Sundays for both enslaved and free African-Americans. 

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The Student Market Is at Your Finger Tips—Don’t Let It Slip Away! 

2011 Trip Planner"Our ad in the NTA Trip Planner for Student Travel was a great way for us to kick off our new outdoor adventure program, and it brought us lots of contact with our NTA student tour operators." —Paul Nakamoto, Roaring Camp Railroads

Fifty-two percent of NTA tour operator companies are actively packaging student travel, making it one of NTA’s most popular niches. You can reach these top tour operators, plus qualified student trip planners, for a total distribution of 20,000, by advertising in the 2011 NTA Student Trip Planner. Book by Dec. 31 to be included in this February 2011 publication.

Features include:

  • Theaters, museums, zoos and aquariums, and other attractions that welcome student groups and offer interactive, educational programs and product tailored for students
  • Civil War history, with the sesquicentennial being observed at historic sites in America’s East through 2015
  • I Want to Go There special section, spotlighting 20 North American and international destinations that have special appeal for student groups
  • Q&As, rounding out the publication’s focus on presenting NTA members’ expertise and experience with the student market.

Book here today or contact advertising@NTAstaff.com or + 1.859.219.3533. 

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FMCSA Administrator to Speak at UMA Motorcoach Expo 

UMA Expo logoWhen the 2011 UMA Motorcoach Expo rolls into Tampa, the Federal Motor Carrier Safety Administration will be on board. Anne Ferro, FMCSA administrator, is scheduled to speak during the annual Legislative & Regulatory Update session on Thursday, Jan. 20. She will present an overview of current FMCSA activities that pertain to the motorcoach industry.

"We are honored to have Administrator Ferro address our members in Tampa," said Victor Parra, UMA president and CEO. "This is her second year joining us, and her appearance signifies the importance of Motorcoach Expo and her commitment to our industry."

The Expo, Jan. 1923, will feature education sessions on topics critical to operators, innovative industry products on the trade show floor—with an expanded pre-owned coach section—and networking opportunities that allow operators to renew old friendships and make new ones.

To learn more about Expo or to register, visit http://www.motorcoachexpo.com/ or call 800.424.8262. (NTA members who attended NTA Convention ’10 get free registration to Motorcoach Expo.) 

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New Year, New Calendar, New Easy-to-Use Format  

calendarGrab your 2011 planners, jump online and flip through next year’s industry events. There are more than 120 shows posted, so there may be some you’re unaware of, or maybe you’d like to know when industry colleagues will be out of the office.

The NTA online calendar is in a new, easy-to-use format this year, with some additional helpful functions. With just a click on the buttons, you can:

  • add a calendar entry to your personal calendar (click on the event and choose "copy to my calendar").
  • choose the month you’d like to view.
  • print a month, week or day’s schedule.
  • go to the industry Web site (click on the event, the new window will show the address to copy).

This calendar is also color coded: NTA events are in green, other industry events in blue and general holidays are in red.

If you have any questions, let us know

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New Member Webinar Set for February 

NTA will offer the first in a series of new-member Webinars on Wednesday, Feb. 16, at 2 p.m. ET. The Webinar shows members how to make the most of all that NTA offers.

If you are a new member—or if you’ve been around for a while but would like a refresher on the perks of NTA membership—mark your calendars and join us on Feb. 16. To ensure your space on the Webinar, please RSVP to Dana Deptola, and she will send you a confirmation along with instructions for logging on to the Webinar.

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Last Tuesday of the Year  

OK, this isn’t the last Tuesday of 2010, but it’s the last Tuesday newsletter of the year. NTA offices are closed from Dec. 24 through Jan. 2, so we’ll take this opportunity—this Tuesday—to wish you a warm and happy holiday season and to thank you for your commitment to NTA and the travel industry. We’ll be back in your inbox on Jan. 4. 

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Industry News and Updates

The links in this article are not monitored by NTA staff. Any bad links, expired pages, etc. are due to the constantly changing nature of Web sites.

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NTA Job Center 

Wanderlust (Troy, New York) – Director of Business Development 

Are you a competitive person? Are you a producer, not a manager? Can you work well within a system? Can you take direction but also operate with little supervision and without subordinates? Do you have prior experience selling conceptual or professional services to marketers? Do you possess a balanced mix of sales drive and problem-solving skills? Can you nurture and maintain positive relationships with prospects? Do you have the focus to only pursue business that’s a perfect fit?

Apply online at http://www.createwanderlust.com/hospitality-marketing-business-development.

A 2010 Capital Area Best Places to Work

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