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Hispanic Travel Market Facts

  • The 60 million Hispanics in the U.S. represent 18% of the country’s total population today.
    • Source: U.S. Census Bureau 2017; National Projections Released in 2018
  • Hispanics have $1.5 trillion in buying power with $73 billion spent on travel.
    • Source: IHB Global Insights – 2018 Hispanic Market Monitor
  • Hispanics’ incomes are increasing. From 2000-2017, U.S. Hispanics earning $75K or more doubled compared to non-Hispanics.
    • Source: Geoscape: American Marketscape DataStream 2017 Series.
  • Hispanics’ travel habits differ from non-Hispanics’ habits and represent a great opportunity to build business.
  • Hispanics are not located in just a few areas of the U.S.; they are the majority minority in 395 of the largest counties in the U.S.
    • Source: 2018 Nielsen TV Universe Estimates. HA25-54
  • The Hispanic population is growing, with U.S. Hispanics aged 25-54 expected to grow 56% from 2018-2028.
    •  Source: U.S. Census Bureau 2017; National Projections Released in 2018
  • Travel Exchange is worth every penny. The networking is great, and there is always business to be made to show ROI for your decision makers. The investment is worth the reward. Cory Mace, Badger Bus
  • What NTA does is provide the right buyers. They provide the right people who make decisions. This is what makes this organization one I can’t afford to take off my list. John Stachnik CTP, Mayflower Tours, NTA member since 1979
  • I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
  • The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
  • We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
  • You guys at NTA have the best bunch of members I have ever come across. I had one of my best shows ever. Everybody was so nice and welcoming, and the organization of the event was spectacular. I am so happy to be a member and be assured of my continued support in the future. Bernard O'Reilly, Joe O'Reilly Ireland DMC
  • NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015