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What is Faith-based Travel?

Faith-based travel is the providing of transportation, lodging, food/beverage, travel arrangements, tour packages and other related travel and hospitality services to people of faith or to a place of faith.

Facts about the Faith-based Travel Market

  • 37 percent of NTA tour operators offer faith-based travel product and services.
  • 80 percent of Americans identify with a faith (Source: American Religious Identification Survey)
  • 35 percent of all outbound North American travelers are interested in taking a religious vacation. (Source: TravelStyles/Globus Religious Travel Study)
  • 76 percent of the global population shares at least a minimal level of adherence to a religion or form of spirituality. (Source:

Faith-based Travel Experiences

  • Pilgrimages
  • Religious heritage tours
  • Conferences, conventions, festivals and events
  • Mission trips and volunteer vacations
  • Adventure and active travel
  • Retreats
  • Student & youth trips
  • Cruises
  • Leisure vacations
  • Retreats and religious guest houses
  • Visits to attractions, museums, amusement parks, waterparks, zoos etc…
  • Day-trips and local getaways
  • NTA has provided us the research and atmosphere to brainstorm new ways of doing things and fresh additions to trips, which has led to successful business development. Rachel Ranck, WorldStrides, NTA member since 1985
  • What NTA does is provide the right buyers. They provide the right people who make decisions. This is what makes this organization one I can’t afford to take off my list. John Stachnik CTP, Mayflower Tours, NTA member since 1979
  • I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
  • NTA membership and our attendance at the convention have provided us with more clients, more business relationships and more ideas. We are proud to belong to NTA. Daniele Panzarin, Target Travel (Italy), NTA member since 2007
  • The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
  • We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
  • I believe attending the NTA conferences allow me to create valuable relationships and work together with U.S. operators in creating great Scotland product. Maggie Anderson, VisitScotland, NTA member since 2003
  • NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015