Arts, Culture & Entertainment Travel Market
NTA & the Arts, Culture & Entertainment Travel Market
- All NTA tour operators feature some form of arts, culture and entertainment on their itineraries and travel product/services.
- More than 60 percent of NTA tour operators offer packages with historical and heritage sites or attractions.
- 60 percent of NTA tour operators offer packages that include events such as fairs, festivals, carnivals, parades and exhibitions.
- Nearly half of all NTA tour operators offer packages with performances such as theatrical, music, comedy and more.
Facts about the Arts, Culture & Entertainment Travel Market
- 43 percent of Americans indicated that they plan to visit an attraction within the next 12 months. (Source: IAAPA Industry Statistics)
- Each year there are more than 850 million visits to the more than 17,500 museums in the U.S. (Source: American Alliance of Museums)
- More than 905,000 U.S. businesses are involved in the creation or distribution of the arts. (Source: Performing Arts Alliance)
- 80,000-plus properties are listed in the National Register of Historic Places. (Source: National Park Service, U.S. Department of the Interior)
- Nearly 44 million people visited live theaters in the past year. (Source: Statista)
- More than 181 million people visited zoos and aquariums generating $16 billion in annual economic activity (Source: Association of Zoos & Aquariums)
- 500 million guests visit carnivals, fairs and festivals each year. (Source: Outdoor Amusement Business Association)
- Shopping represents the principal, or one of the principal, motivations for traveling, and is one of the major categories of tourists’ expenditures. (Source: World Tourism Organization: Global Report on Shopping Tourism)
Types of Arts, Culture & Entertainments Travel Experiences
- Theatrical performances
- Dinner theaters
- Gardens & arboretums
- Restaurants, breweries & dining
- Historic sites
- Heritage & cultural events
- Fairs & festivals
- Carnivals & parades
- Foodie celebrations
- Cultural centers & institutions
- Musical performances & venues
- Dance performances & venues
- Entertainment shows
- Amusement parks
- Film & visual arts
- Comedy shows and performances
- Educational workshops & institutions
Notables about NTA Members
- More than 12 million people attend Broadway shows every year, generating $1 billion in ticket sales.
- The San Diego Zoo was ranked as the number two zoo in the United States and world by the 2014 Travelers’ Choice rankings, while San Diego Safari Park was named the fourth-best zoo in America and 11th overall in the world.
- The Smithsonian is the world’s largest museum and research complex. New York City Ballet has the largest repertory of any ballet company in the world.
- As one of the most visited tourist destinations in the world, Minnesota’s Mall of America features 520 stores, 50 restaurants and attractions, and the nation’s largest indoor theme park.
- USA Today chose The Butchart Gardens as one of the 10 Best Public Gardens while National Geographic named it one of the Top 10 Magnificent Gardens.
- Parks Canada is the largest provider of natural and cultural tourism product in the country, and its iconic destinations form the cornerstone of the Canadian tourism industry.
- The Oregon Shakespeare Festival welcomed more than 400,000 patrons who saw 805 productions and spent nearly $20 million on show tickets.
- More than 100 million people have visited Colonial Williamsburg in 80+ years.
- Sight & Sound Theatres is the largest faith-based live theater in the country with nearly a million attendees each year.
- The CN Tower was declared one of the modern Seven Wonders of the World by the American Society of Civil Engineers.
As Seen in Courier
Courier‘s 2015 Guide to Theaters Aug. 2015
City Spotlight on St. Louis: Noteworthy Neighborhoods Aug. 2015
New Zoo (and Aquarium) Revue in Coastal California Aug. 2015
San Sebastián, Wrocław Ready to Shine as 2016 European Capitals of Culture July 2015
Seattle’s ZinZational Teatro ZinZanni July 2015
Native Stories: North American Museums, Communities and Centers Honor and Preserve Aboriginal Cultures June 2015
City Spotlight on London: The City Through Trees; Fit for a King June 2015
You Gotta Have Art May 2015
City Spotlight on New York City: A Booming Queens Art Scene April 2015
Connecting with Cuban Culture April 2015
Courier‘s 2015 Attractions Guide April 2015
City Spotlight on Philadelphia: City of Murals March 2015
Museum Madness in Toronto March 2015
City Spotlight on Prague: Audacious Architecture and Green Gardens Feb. 2015
A Belgium Cultural Sampler: Ardennes, Brews and Battles Feb. 2015
Courier’s 2015 Guide to NTA-Member Casinos & Gaming Jan. 2015
Ready for Rail Adventure? Jan. 2015
Exhilarating Ethiopia Dec. 2014
Let It Go in Scandinavia Dec. 2014
New Museum Members Cover History Art and Archaeology Nov. 2014
Discovering Maryland’s African-American Heritage Nov. 2014
Buffalo’s Historical Homes and Gardens Nov. 2014
Magical Musical Tours Oct. 2014
Three Vietnamese Icons Oct. 2014
From Coast to Canyon: Unforgettable Journeys on NTA-member
Railroads Across North America Sept. 2014
Georgia Update: A Savannah Arts Sample; Atlanta Teeming with New Attractions Sept. 2014
An Ottawa Museum Trifecta Sept. 2014
Encore! Encore! Aug. 2014
Hops, Shops and Festivals in Geneva Aug. 2014
Michigan Resorts Combine Gaming, Entertainment Aug. 2014
Cultural Festivals in Frankfurt Rhine-Main July 2014
On Stage at Portland Center Stage July 2014
A Saskatoon Arts Sampler July 2014
Courier’s 2014 Guide to NTA Shopping Venues July 2014
A Cultural Cornucopia Awaits in Brazil June2014
Stories from the Civil War June 2014
Gators, Gardens and Grand Estates June 2014
A Living Plant Museum in Downtown D.C. June 2014
Asheville’s Colorful Arts Districts May 2014
Showcasing Culture, Arts in the Smokies May 2014
New at Columbus Zoo April 2014
Curtain’s Up for the Saenger Theatre April 2014
Spiritual, Floral Connections at Israel’s Baha’I Gardens March 2014
Biloxi’s Beauvoir Hosts Fall Battle Re-enactment March 2014
Favorite Theater/Show Venue Feb. 2014
Favorite Museum for Groups Feb. 2014
Favorite Casino/Gaming Property Feb. 2014
In Harmony with NTA’s Classical Performing Arts Experiences Jan. 2014
Coming Up at Great Lakes Attractions Jan. 2014
Guide to NTA-member Casinos & Gaming Jan. 2014
- Groups can take advantage of a number of options found within the Smithsonian museums, from hands-on demonstrations to guided tours. The depth of Smithsonian's collection, which includes more than 137 million artifacts, means repeat visitors can have a fresh experience year after year.Pauline Bonilla, Smithsonian Institutions, Washington D.C.
- I've made so many contacts (through NTA) that I've kept in touch with and booked some quality business. The contacts and the business that you make are amazing and well worth it.Shelly Dupuy, , The National WWII Museum
- Art can mean many things, from architecture to music icons to glassblowing and much more, and we tie them all together on our tours.Allison Fraser, , Emerald City Trolley Tours
- NTA and Travel Exchange have been wonderful for us. It has given us direct access to hundreds of tour operators so that we can tell them in our own words who we are and what we do.Brooke Pickett, , Mardi Gras World