Adventure & Active Travel Market
Sponsored by Tour Colorado
What is Adventure & Active Travel?
Adventure and active travel experiences include physical activity, cultural engagement or interaction with nature. Hard adventure involves strenuous physical exertion and an increased element of risk. A higher level of fitness and gear or equipment are often required. Soft adventure is not excessively physically demanding and involves minimal-risk activities.
Facts about Adventure & Active Travel Market
- Nearly 40 percent of NTA tour operators offer adventure or active travel product and services.
- Adventure travel is an estimated $263 billion market. (Source: Adventure Travel Trade Association)
- 26 percent of travelers participate in adventure activities. (Source: Xola Consulting)
- Top adventure and active trip activities are hiking, biking, other outdoor activities, water sports and rafting/kayaking. (Source: MMGY Global Study)
- According to multiple studies, soft adventure makes up an estimated two-thirds of the adventure travel marketplace.
As seen in Courier
Peak Swiss Experiences for Active Travelers July 2015
Latin America: Adventure Awaits in Nicaragua; Ready for a Belize Nature Getaway? June 2015
On the Trail of Discovery at North American National Parks May 2015
Africa: Tanzania’s Ruaha National Park, Great Game Viewing in Zambia and Adventure in Ethiopia May 2015
Diving in Dominica April 2015
Zip Lining in the Copper Canyon April 2015
Utah’s National Parks: Petroglyphs and Arches and Hoodoos, Oh My March 2015
High Mountain Adventure: Navitat Style Jan. 2015
Courier Magazine‘s 2015 Distinguished Dozen Awards: Favorite Destination for Adventure Jan. 2015
Western U.S. National Parks Provide Vivid Experiences Jan. 2015
Angling for Adventure in Wyoming Dec. 2014
Getting Outdoors in Western Newfoundland Nov. 2014
Savoring Saguenay-Lac-Saint-Jean’s National Parks Nov. 2014
Set a Course for Adventure in Vermont Oct. 2014
An Urban Whitewater Adventure Sept. 2014
Blazing a Trail in San Francisco and Monterey Aug. 2014
Back to Nature in Churchill July 2014
Wild about the Waskesiu Wilderness Region July 2014
Eco Encounters Await at Cozumel June 2014
Argentina: The Land of Tango, Glaciers and Orcas June 2014
Being Part of the Larger Solution June 2014
Into the Great Wide Open May 2014
Caving Adventures in the Bahamas April 2014
Dominica by Bike, Horse, Kayak and Zipline April 2014
The Dark Rangers of Bryce Canyon March 2014
Favorite Destination for Adventure Feb. 2014
Soaring Above the Scenery Jan. 2014
Riding the Rails in Colorado Dec. 2013
Exploring Green Spain by Train Dec. 2013
Up, Up and Away! Oct. 2013
Sentimental Journeys Sept. 2013
Exploring Adventure Travel Aug. 2013
Combining Two Niche Markets: Women-only and Adventure Travel May 2013
Wide Open Spaces and Special Places May 2013Media Releases
Seminars, Forums & Webinars
Colorado is “king” when it comes to adventure, whatever time of year. Tour operators can appeal to all adventure types with beautiful scenic itineraries that include mountain biking and hiking, photography, rock or ice climbing, snowshoeing, horseback-riding, zip-lines, rafting, dog-sledding, train rides, wildlife watching, or hot-air ballooning. Let us help plan your adventure packed tour in Colorado. | colorado.com/meetings-and-tours
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