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China Preferred Partner Program

To better serve the program and evaluate the benefits, NTA has temporarily suspended the China Preferred Partner Program and website. As travel resumes and restrictions on international travel are lifted, NTA will monitor the demand from suppliers and destinations for this program.

About the China Preferred Partner Program: To help sellers of travel better prepare for the expectations of Chinese travelers, and to enhance promotion and sales to the Chinese travel trade, NTA launched the China Preferred Partner Program in 2018. The program assists destinations and suppliers with an array of benefits and services that make it easier to interact with Chinese nationals. Benefits of the program include:

  • Listed as NTA China Preferred Partner
  • Certificate, special logos, and trademarks
  • Information about China and its cultures
  • China market insights and best practices for serving the market
  • Marketing opportunities to China Inbound Program registered tour operators and Chinese trade
  • Tools and resources provided by NTA, Corporate Partners, and associate members
  • Discounts on various NTA and NTA partners’ services
  • Preparation of Mandarin language materials (maps, brochures, signs, Chinese website, menu, etc.)
  • Participate in NTA’s China promotions or events

Interested in the program? Contact me!Catherine Prather +1.859.264.6545

  • NTA has provided us the research and atmosphere to brainstorm new ways of doing things and fresh additions to trips, which has led to successful business development. Rachel Ranck, WorldStrides, NTA member since 1985
  • What NTA does is provide the right buyers. They provide the right people who make decisions. This is what makes this organization one I can’t afford to take off my list. John Stachnik CTP, Mayflower Tours, NTA member since 1979
  • I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
  • NTA membership and our attendance at the convention have provided us with more clients, more business relationships and more ideas. We are proud to belong to NTA. Daniele Panzarin, Target Travel (Italy), NTA member since 2007
  • The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
  • We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
  • I believe attending the NTA conferences allow me to create valuable relationships and work together with U.S. operators in creating great Scotland product. Maggie Anderson, VisitScotland, NTA member since 2003
  • NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015