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Cabinet Secretary Announces See America National Parks Campaign

February 27, 2004

Cabinet Secretary Announces See America National Parks Campaign
(WASHINGTON, DC) — Efforts to increase visitation to America’s national parks and to increase the sale of park passes got underway today through an agreement with the Travel Industry Association of America (TIA), the U.S. Department of Interior’s National Park Service and the National Park Foundation. They are joining forces to launch a new partnership and promotional campaign called "See America’s National Parks." The campaign was announced today by Interior Secretary Gale Norton and William S. Norman, president and CEO of TIA. "By partnering with the travel industry, we gain access to a comprehensive campaign that will promote both parks and travel at the same time," Secretary Norton told the media.

Major components of the campaign include a See America’s National Parks microsite at, a national sweepstakes, branded travel packages, a nationally distributed promotional poster, a video e-mail provided by the Travel Channel, and domestic and international co-op advertising inserts.

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