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Travel Exchange Education

  • Education Track Descriptions

    ① Sales and Marketing
    Practical, how-to information in sales and marketing including demos, techniques and best practices.
    ③ Market R&D
    Research and development on specialty/growth markets, trends and analysis.
    .
    ② Business Solutions
    Technology, tools, and resources to improve your bottom line.
    .
    ④ NTA Community
    Learning through your peers. Includes perennial favorites like the member discussion forums and Ask the Operator sessions.
  • Thursday, Dec. 14, 2017

    ④ Tour Operator Power Hour
    2–3 p.m.
    Facilitators: Jay Smith, Sports Travel and Tours
    J. Chris Babb, The Group Tour Company

    Your fellow NTA members are a diverse group of companies and organizations. Many have faced and overcome the same challenges and issues you could be confronting today. They also are likely to be considering similar opportunities. Join your colleagues for an interactive and dynamic discussion to gain their insights, share concepts for collaboration, and brainstorm ways to grow your business and/or solve your challenges. This is your opportunity to talk business and get opinions, ideas and insight from the best in the business. Do you have a topic you want on the agenda?  Complete this simple form to submit your topic for discussion. NTA’s Education Advisory Group will be selecting the topics for this retooled “crackerbarrel.”


    Tour Supplier and DMO Power Hour
    2–3 p.m.
    Facilitators: Frances Manzitto, Visit Clarksville
    Jim Magrath, Delta Air Lines
    Jodi Danyluk, Norwegian Cruise Line
    Kelly Dean, Ottawa Tourism

    Your fellow NTA members are a diverse group of companies and organizations. Many have faced and overcome the same challenges and issues you could be confronting today. They also are likely to be considering similar opportunities. Join your colleagues for an interactive and dynamic discussion to gain their insights, share concepts for collaboration, and brainstorm ways to grow your business and/or solve your challenges. This is your opportunity to talk business and get opinions, ideas and insight from the best in the business. Do you have a topic you want on the agenda?  Complete this simple form to submit your topic for discussion. NTA’s Education Advisory Group will be selecting the topics for this retooled “crackerbarrel.”


    Travel Exchange 101
    3:15–4:15 p.m.
    Speakers: Clayton Whitehead, CTP, Sports Leisure Vacations
    Frances Manzitto, Visit Clarksville

    This session is designed for both first-timers and veterans! It will help you maximize your convention experience, not just during sales appointments, but at every function—even free time and social events. Learn the right questions to ask in appointments when time is short. Find out how, when and where to buy and sell and make connections.


    Tour Operator to Tour Operator
    3:15–4:15 p.m.
    Speakers: Kevin Murphy, CTP, Sports Leisure Vacations

    Working with other tour operators can have many benefits, including having more diverse product offerings, lowering staff and operational costs, increasing sales, and improving your market reach. But there are obstacles and challenges you must overcome to build a successful partnership. In this session, Kevin will teach you the right questions to ask before entering into an agreement, negotiating reasonable contract terms, way to advertise these new tours for the retail and wholesale market, and how to price each tour.


    ① How to Win with Video

    3:15–4:15 p.m.
    Speakers: Catherine Heeg, Customized Management Solutions

    Accelerate your engagement to create extraordinary visuals using the tools and techniques you’ll learn in this interactive session. We’ll explore visuals & video for an integrated marketing plan and you’ll walk away with a collection of visual tips and trends that will optimize your own integrated marketing strategies across social platforms, e-blasts, blogs and e-newsletters.


    ④ Ask the Operator for DMOs
    4:30–5:30 p.m.
    Moderator: TBA
    Panelists:  TBA

    New for San Antonio, this annual favorite has been moved ahead of destination appointments to allow DMOs an opportunity to get insight and feedback from a panel of tour operators before your appointments. Come prepared to ask the operators questions that will help you both have a more powerful relationship in the week ahead.


    Tour Operator Risk Management, Conducted by Aon
    4:30–5:30 p.m.
    Speakers:  Peter Maidhof, AON

    This seminar will offer practical content on managing risk and developing a crisis management plan for your business. You’ll receive information on how to minimize liability claims with risk management techniques. For those Aon policyholders in attendance, premium credit up to 5 percent can be earned by attending this session on risk management. The credit will be applied each year for the next two annual policy renewals, and the availability of premium credit is subject to state insurance regulations. Attendance is mandatory to be eligible for a premium credit.


    TBA

    4:30–5:30 p.m.
    Speakers:

    Description coming soon!

  • Friday, Dec. 15, 2017

    ② SPOTLIGHT SESSION: Lasting Travel Industry Relationships
    2–3 p.m.
    Speaker: Thom Singer, The Conference Catalyst

    In St. Louis you learned how to begin to build an enduring relationship with your potential clients and partners in the travel industry. And in July, Thom walked you through the steps of maintaining those new relationships between conventions and the next time you’d meet face-to-face. Join Thom in the last of his Travel Industry Relationships workshops to see how you too can creating lasting connections that help grow your business and expand your circle.

    This presentation is PART TWO. Don’t worry if you were not able to attend PART ONE in St. Louis, you can still attend this session and gain insightful takeaways. It’s all about building lasting industry relationships and partners.

    The ABCs of Sales: Sell More than Your Competition
    3:30–4:30 p.m.
    Speaker: Thom Singer, The Conference Catalyst

    This is the message your competitor does not want your people to hear. In our social media dependent society, too many sales professionals are forgoing personal contact for the ease and safety of email and online communication. Those who are winning more business are not hiding behind online “social selling”, but instead are putting the “social” back in selling! All opportunities come from people, and getting face-to-face with clients, prospects and others makes a real difference.


    Faith-based Travel Market Session – TBA

    3:30–4:30 p.m.
    Speaker: TBA

    Description coming soon!

  • Saturday, Dec. 16, 2017

    TBA
    9–10 a.m.
    Speaker:  TBA

    Description coming soon!


    Hug Your Haters: How to Embrace Complaints and Keep Your Customers

    Brought to you by the U.S. Travel Experience Network
    9–10 a.m.
    Speaker:  Jay Baer, Convince and Convert

    Hug Your Haters is the first modern customer service and customer experience program that your audience will LOVE. The rise of customer complaints today is actually an enormous opportunity. In this workshop, Jay will reveal brand-new research into the science of complaints, why and where your customers complain, and how to turn customer service into a marketing and sales advantage.


    TBA

    10:30–11:30 a.m.
    Speaker:  TBA

    Description coming soon!


    Session TBA

    Brought to you by the U.S. Travel: Experience Network
    10:30–11:30 a.m.
    Speaker:  Matt Stiker, Edelman

    Description coming soon!


    Time Management – Harnessing Your Power at Hand

    2–3 p.m.
    Speaker: Paul Vitale, Vital Communications

    Insufficient time management has the potential of being one of the largest productivity deterrents in the workplace. Developing effective time management skills not only increases efficiency, it lessens stress and improves the overall quality of life–both personal and professional. Effective time management is made up of a combination of good practices. Learning to recognize and manage distractions, make continual adjustments, and discipline oneself to remain committed to proven habits are tactics that produce efficiency.


    TBA

    2–3 p.m.
    Speaker: TBA

    Description coming soon!


    Resolving Team Conflict Effectively

    3:30-4:30 p.m.
    Speaker: Paul Vitale, Vital Communications

    Resolving conflict within a team is crucial for optimal results in the areas of productivity, growth, and morale. When continued struggles, animosity, or disagreements become the focal point of various individuals’ attention, the entire organization is affected. During this session ideas will be introduced on
    how to isolate and effectively resolve conflict. Properly executed conflict resolution causes people to listen to and consider different perspectives, contributing to a positive culture rather than a hostile environment.


    ④ Ask the Operator for Suppliers

    3:30-4:30 p.m.
    Moderator:  TBA
    Panelists: TBA

    It wouldn’t be an NTA event without our Ask the Operator sessions! This is a great opportunity for tour suppliers to get answers from operators on those “everything you always wanted to ask an operator but were afraid to ask” questions. Our diverse panel of tour operator members have years of experience in the industry, and they are ready to share their ideas, expertise and opinions.

  • Sunday, Dec. 17, 2017

    SPOTLIGHT SESSION: TBA
    9:30–10:30 a.m.
    Moderator: TBA
    Panelists: TBA

    Description coming soon!


    Killer Apps for Professionals

    10:45–11:45 a.m.
    Speaker:  Beth Ziesenis, Your Nerdy Best Friend

    Take a deep-dive into the free and bargain apps that will help you move up the ladder. Learn the tools you need for personal organization as well as game-changing tech tools to help your organization function more efficiently and support team collaboration. Showcase your leadership ability by capitalizing on the technology tolls that will keep you organized, productive, informed, innovative, and ahead of the crowd.


    China Market Session – TBA

    10:45–11:45 a.m.
    Moderator: TBA
    Panelists:  TBA

    Description coming soon!


    Your Virtual Staff: Building a Team with AI Technology

    2–3 p.m.
    Speakers: Beth Ziesenis, Your Nerdy Best Friend

    Sometimes we feel like we need a clone to help us carry out everything we have to do for our companies and organizations. Artificial Intelligence technology can act as your virtual staff, handling tasks and challenges that overwhelm your to-do lists. This session introduces you to AI tools that organize your tasks, set your appointments, make your travel plans, find time for your workouts, manage your personal budget and much, much more.


    Faith-based Travel Market Session – TBA

    2–3 p.m.
    Speaker: TBA

    Description coming soon!


    Women in Travel

    3:30–4:30 p.m.
    Moderator: TBA
    Panelists: TBA

    Description coming soon!


    Ask the Veterans and Young Professionals

    3:30–4:30 p.m.
    Moderator:  TBA
    Panelists: TBA

    Description coming soon!

  • Monday, Dec. 18, 2017

    TBA
    9–10 a.m.
    Speaker:  TBA

    Description coming soon!


    Hispanic Travel Market Session – TBA

    9–10 a.m.
    Speaker:  TBA

    Description coming soon!


    TBA

    10:30–11:30 a.m.
    Speaker: TBA

    Description coming soon!


    China Market Session – TBA

    10:30–11:30 a.m.
    Speaker: TBA

    Description coming soon!


    ④ SPOTLIGHT SESSION: All-member Power Hour

    2-3:15 p.m.
    Facilitators: TBA

    Throughout the week you’ve likely had conversations about obstacles and opportunities facing the industry and your business. After a full week of networking, education and entertainment, what can you take away from Travel Exchange that will help you overcome these barriers and capitalize on the positives? Join this session to compare notes, discuss ideas and insights, and share key takeaways from your experience in St. Louis.

  • NTA has provided us the research and atmosphere to brainstorm new ways of doing things and fresh additions to trips, which has led to successful business development. Rachel Ranck, WorldStrides, NTA member since 1985
  • What NTA does is provide the right buyers. They provide the right people who make decisions. This is what makes this organization one I can’t afford to take off my list. John Stachnik CTP, Mayflower Tours, NTA member since 1979
  • I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
  • NTA membership and our attendance at the convention have provided us with more clients, more business relationships and more ideas. We are proud to belong to NTA. Daniele Panzarin, Target Travel (Italy), NTA member since 2007
  • The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
  • We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
  • I believe attending the NTA conferences allow me to create valuable relationships and work together with U.S. operators in creating great Scotland product. Maggie Anderson, VisitScotland, NTA member since 2003
  • NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015