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Hispanic Travel Market

The fastest-growing segment of the American population is that of Hispanic descent. It’s a high-growth market with an even bigger future. This community will represent more than half of all population growth in the U.S. for decades to come — by 2050 28 percent of the U.S. population will be Hispanic.

NTA’s Hispanic Travel Market gives its members tools to effectively attract this incredible growth market. NTA encourages members to participate in our Hispanic travel market webinars, seminars and events. In addition, members can learn more about the Hispanic Travel Market through our weekly e-newsletter (Tuesday), monthly magazine (Courier) and other research and interviews.

The data on Hispanic Americans and travel is extraordinary

  • The Hispanic community generates $1.4 trillion in annual household income, and spends $5.66 billion annually on travel.
  • The average household size for Hispanic Americans is nearly double the national U.S. average — and is twice as likely to travel as a family.
  • Even though there are 43,000 zip codes in the U.S., 59 percent of all Hispanic Americans live in just 1,147 zip codes. Consolidated communities are reachable communities.
  • The largest segment of Hispanic American adults are aged 18–29. The largest segment of non-Hispanic adults are aged 60 plus!

Hispanic Travel Market at Travel Exchange

TREX’17 includes an exciting opportunity for members to meet and exchange ideas with travel professionals of Hispanic origin. Encuentro includes a roundtable discussion and an evening Fiesta reception March 1 in St. Louis. Listen to Mario X. Carrasco’s webinar discussing the 2015 study of U.S. Hispanic Travel Trends. The webinar provides vital insights into the traveling habits of U.S. Hispanics.

  • NTA has provided us the research and atmosphere to brainstorm new ways of doing things and fresh additions to trips, which has led to successful business development. Rachel Ranck, WorldStrides, NTA member since 1985
  • What NTA does is provide the right buyers. They provide the right people who make decisions. This is what makes this organization one I can’t afford to take off my list. John Stachnik CTP, Mayflower Tours, NTA member since 1979
  • I came to NTA to build a business, and that’s exactly what it did for us, as sales came in. For me, it’s the only outlet for new ideas. Matthew Squire, Select Travel Service (UK), NTA member since 2002
  • NTA membership and our attendance at the convention have provided us with more clients, more business relationships and more ideas. We are proud to belong to NTA. Daniele Panzarin, Target Travel (Italy), NTA member since 2007
  • The No. 1 member benefit of NTA has to be all the great professional and personal connections we’ve made over the past decade. Taunya Wolfe Finn, CTP, Wolfe Adventures & Tours, NTA member since 2005
  • We have not found a more reliable, more profitable or more consistent tourism venue in which to acquire new business than NTA. Diane Hohnstein, Hospitality Management Services, NTA member since 1999
  • I believe attending the NTA conferences allow me to create valuable relationships and work together with U.S. operators in creating great Scotland product. Maggie Anderson, VisitScotland, NTA member since 2003
  • NTA events provide us with beneficial networking with many top tour operators. It’s national and international in scope providing a global perspective. Tim and Elaine Moulder, Brilliant Edventures, NTA member since 2015