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Delta Airlines Ad | Keep Climbing | Destinations
Delta Airlines Ad | Keep Climbing | Destinations


What is Agritourism?

Agritourism is the packaging of tourism-related products and services with an agriculture-based operation or activity for the primary purposes of providing enjoyment, education or agribusiness expertise and practices for the public. Agritourism destinations most commonly include working farms, ranches, vineyards, orchards and horticulture sites. Consumers of agritourism typically include leisure travelers, families, schools, universities, civic groups, farmers, ranchers and agriculture professionals or specialists. Agritourism often assists in drawing new travelers to a region, building local economies, creating employment opportunities, increasing visibility of particular agricultural products or establishments and providing additional sources of income to the agricultural venues themselves.

Agritourism Market Facts

  • 26% of NTA tour operators offer agritourism product.
  • More than 33,000 farms provide agritourism services valued at $704 million. (Source: 2012 U.S. Census of Agriculture; most recent survey to date)
  • 62 million people visit each year on farms, ranches and wineries.
  • 2.4 million people visited California farms and ranches generating more than $35 million in revenue. (Source: California Agriculture Journal)

Types of Agritourism Activities

  • Technical tours of an agribusiness operation
  • Professional workshops or instruction on new agriculture techniques or technologies
  • Tours of a farm, orchard or vineyard
  • Picking fruit or vegetables on a farm, orchard or vineyard
  • Lectures and educational experiences about farming machinery
    and equipment
  • Guest stays on a farm or B&B
  • Farm-work experiences
  • Walking through a corn maze
  • Petting and feeding animals
  • Sleigh, wagon, hay and horseback rides
  • Observing beehives and honey production
  • Watching a cheese-making process
  • Pumpkin patch picking
  • Participating in a cattle drive
  • Planting, gardening, harvesting
  • Researching a site’s operations and facilities for educational or business purposes
  • Attending a local agribusiness expo, tradeshow or event
  • The desire to explore new agricultural techniques and technologies has become very popular in recent years. What the travelers love most is meeting farmers who are producing the same products they produce halfway around the world. They want to see firsthand what science is in the making, what equipment will soon be available and what the future of agriculture will look like.Cathy Greteman, President, Star Destinations